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RE: SPOTLIGHT


GameFare


Mounting numbers of people going hungry in the UK each year are benefiting from a fundamental, partly inevitable, inefficiency among retailers and manufacturers: “fit for purpose” surplus. Charlotte Owen spent a day with UK food poverty charity FareShare to explore the growing relationship between the recipients and the suppliers of this seemingly invaluable excess


22 RETAIL ENVIRONMENT | JUNE 2013


Despite efforts by grocery retailers to improve operations to reduce waste, tonnes of perfectly edible produce are still leftover, and in huge quantities. A 2013 report from the UK’s Institution of Mechanical Engineers (IMechE) found unnecessarily stringent sell-by dates, consumer demand for aesthetically perfect food, “poor engineering and agricultural practices”, inadequate infrastructure and below par storage facilities are exacerbating surplus produce. Major supermarkets, for instance, driven largely by consumer expectations, continue to reject entire crops of edible fruit and vegetables at the farm because they do not meet exacting marketing


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