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RE: NEWS


Tetra Pak launches sugarcane cap


A leading dairy producer, distributor and exporter brand has become the fi rst in Europe to use caps made from approximately 75% renewable materials. Norwegian company TINE’s Piano vanilla sauce, TINE iced coff ee, iced tea and chocolate milk will be packaged in the Tetra Brik Aseptic Edge with bio-based LightCap 30. “As one of Norway’s largest users of


packaging, it is important that we use our resources optimally and prioritise sustainability. This is a business imperative for us. Tetra Pak’s TBA Edge, which is made from about 75% renewable resources, now comes with bio-based cap, off ering us the opportunity to further enhance the environmental profi le of our products,” said Björn Malm, sustainability manager at TINE.


The renewable polyethylene used in LightCap 30 starts out as sugar cane which is crushed and then the juice fermented and distilled to produce ethanol. Through a process of dehydration, ethanol is converted into ethylene, which is then polymerised to produce the polyethylene used to manufacture the cap. “The development of the bio-based LightCap 30 is another important step towards our goal of producing a 100% renewable packaging solution. This launch demonstrates our continued commitment to environmental innovation and providing customers, retailers and consumers with the highest level of environmental performance for their packaging,” said Erik Steijger, product manager environmental innovation at Tetra Pak.


Coca-Cola aims to crack recycling puzzle


Soft drinks giant Coca-Cola has announced a six month study into recycling behaviours as it added to the concerns that local authority recycling schemes are hampering the collection of materials at a local level. Simon Baldry, managing director of Coca-Cola Enterprises (Europe), expressed concern that promoting recycling to householders “is always going to be diffi cult because of the diff erences at local level. We have spoken to retailers about this and there is a lack of consistency.”


The company also revealed that through a partnership with ECO Plastics, it has found that the amount of PET bottles in the bales from municipal sources has reduced. Coca-Cola Enterprises is undertaking two projects looking at behaviour. The fi rst is called ‘Recycling for the Future’ and through work with the University of Exeter will involve six months of research working with 10 households in the London borough of Sutton and a similar number in Normandy, France to determine why people don’t always recycle when they say they do. The second is a separate project in Milton Keynes, with the support of the council and the Department for Environment, Food and Rural Aff airs will look at the impact of using pledges to encourage recycling.


‘Strong progress’ made on Plan A


Marks & Spencer has made “strong progress” against its Plan A initiative, with 139 of 180 sustainability commitments already achieved and a further 31 ‘on track’, according to an update from the retailer.


It added that 45% of M&S products now have Plan A quality, against a target of 50% by 2015. This means these products have an ‘eco or ethical’ quality such as being Fairtrade, carbon neutral or made from sustainable materials. Progress on other targets has also been made with water use down by 27% against a 2006/07 baseline, 244,000 workers in the M&S supply chain have received training and education and store refrigeration emissions are down by 60%. The retailer also maintained being carbon neutral and sending no waste to landfill. The figures represent achievements in the 2012/13 financial year against a 2006/07 baseline. Marc Bolland, chief executive of M&S, said: “We can be very proud of what M&S has achieved through Plan A over the past six years. It has made our business more sustainable and more engaging for our customers and employees. But we must continue to adapt and step up to the challenge of the world’s climatic and demographic changes. Growing global consumption will continue to put pressure on finite resources, extreme weather is becoming a reality and social pressures, such as youth unemployment, are becoming more acute.


“We have moved closer to our vision of M&S as a sustainable international multi- channel retailer, but we know that we still have a long way to go to make this a reality. Through Plan A we will continue to push the business case for social and environmental responsibility, develop new alliances and learn from others.”


14 RETAIL ENVIRONMENT | JUNE 2013


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