Health & Hygiene The progressive approach to your students’ health
education is so powerful. Used correctly, with the right peer educators and in conjunction with innovative messaging, it will break down barriers and provide the solution to reaching the so called ‘hard-to-reach’ or disengaged young people.
Moo Moo Youth Marketing (Moo Moo) solely uses peer-to-peer when working with young people. As one of its young peer educators sums up: “You relate more with someone your age, so you are more likely to listen.”
Changing your approach C
harlotte Slater is the Managing Director of Moo Moo Youth Marketing, an innovative, peer-led organization passionate about equipping young people to make informed decisions about their health and well being. Here she discusses how communication is the key… Educating young people about taboo subjects isn’t just about teaching the facts. It’s about finding a way to ignite a decision making process in order to persuade a person to change an attitude or habit.
Young peoples’ perception of risk is often minimal because they experience feelings of invincibility. This, linked with their desire to belong rather than stand out, means behavioural change is difficult. This is why peer
Language, attitude and behaviour changes as new trends, fads and fashions happen. Young people also find it very embarrassing when a person of a certain age tries to be ‘down-with- the-kids.’ It seems fake and young people see straight through it and switch off. Alternatively, if the formal approach is taken, the educator is seen as a person in authority so the young people put up barriers, which are then difficult to break.
The only way to be genuine when talking about taboo subjects is to work with young people themselves. Moo Moo follows three steps: engage, equip and empower: - Engaging through setting the tone straight away. Moo Moo will always facilitate workshops with a few young people from each form group
of the target audience. This allows campaigns to evolve that are completely unique, which often highlights a risk within the behaviour not previously thought of.
They are then challenged to take this back to their forms or present in assemblies, which shows the successful peer educators straight away.
- To equip young people, they need to be given full and relevant training where they are tasked with the creation of an original campaign/lesson. Challenging the young people to use their own likes, experiences and fears to create a campaign will ensures it is relevant. - Finally, the young person needs to be empowered to communicate their messages to other young people in their school, in neighboring schools and to the public. At Moo Moo, we’ve found that talking about issues such as binge drinking and sexually transmitted diseases often works better when spoken about in places young people feel comfortable. Moo Moo has seen fantastic results through the use of peer-led intervention with over 150,000 young people screened for Chlamydia, a quit rate of 55% in the under 25s and thousands of young people educated about the risks associated with drugs, alcohol and unprotected sex. For Moo Moo Youth Marketing it’s how we get results.
Free First Aid training offered to every Secondary School pupil in the country
A
pioneering first aid training company has launched an ambitious plan to teach every secondary school pupil across England the basics of life-saving first aid and CPR (cardiopulmonary resuscitation) – completely free of charge.
ProTrainings Europe Ltd has developed a unique first aid video e-learning programme exclusively for secondary school children, which can be integrated into ICT classes.
The online training course will equip students with vital first aid and CPR knowledge which will give them the confidence to act in a range of emergencies, from bee stings to broken bones and cardiac arrest. “There are a lot of campaigns out there to put first aid onto the national curriculum and most people agree that it’s vital for children to know first aid, but it hasn’t happened yet,” said Keith Sleightholm, Managing Director of ProTrainings. “Although we are supporting the campaign to make first aid part of the national curriculum, we feel there is no reason why every school student shouldn’t have this training as soon as possible. For this reason we have developed a unique video-based e-learning course for free, to teach youngsters these skills online.
“Children are so hungry to learn and these are really crucial life-saving skills. We have been teaching first aid for more than 15 years but we understand it can be difficult to organise the logistics of instructors going into schools and providing the training, so an online course is the obvious solution.”
The course takes one hour to complete and uses video scenarios and text prompts to guide students through what to do in a range of emergencies, as well as accident prevention.
June 2013
The course is also available to after-school clubs, sporting clubs and Scout groups, as well as to college-level students and those in further education. Individuals can also access the course. If schools want further practical training, ProTrainings instructors can come into schools and supplement the course with hands-on training.
uwww.studentfirstaid.co.uk www.education-today.co.uk 17
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