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Bowlers Journal At 100 By Mort Luby Jr. (Part 8 in a 12-Part Series) A GLOBAL FORUM I

That’s the main reason Keith Hale and I decided to launch something called the World Bowling Writers. In addition to fos- tering a friendlier forum, we also hoped to create a better working environment for jour- nalists covering major events: ample commu- nications gear, quick and accurate score reporting and, most importantly, a few more upscale bottles in the beer cooler. Our annual WBW

meetings were small but lively. Like most bowling organizations, we hand-

ed out a lot of awards. In later years, Hale issued an e-mail newsletter called World- letter at least once a month, alerting WBW-

FOR BOWLING SCRIBES T BOTHERED ME FOR YEARS that there was so little contact among

the writers who covered bowling’s burgeoning schedule of overseas tournaments. The Asian writers would congregate in one corner of the pressroom, the Europeans in another, the Americans in still another.

ers worldwide to the results of nearly every international event of any consequence, and all members received the Bowlers Journal regularly. But the most rewarding aspect of our little experiment in journalistic togetherness was the cross-border friendships that blossomed.

It may have been exciting, but the addition of all these

Mort Luby Jr.

time-consuming global jaunts to my already over-burdened travel schedule raised havoc at home. Barbara and I were divorced in 1968. The day I left my three beautiful daughters and the nice house in Wilmette was the sad-

dest of my life. It was also around this time that our star bookkeeper/circulation director — my


Keith Hale (left) and Mort Luby Jr. founded the World Bowling Writers with the goal of creating a better working environment at tournaments (and perhaps procuring better libations).

mother — decided that it was time to hang it up. Frieda had run the offi ce for a decade but, at 70, was tired of driving her Oldsmo- bile convertible from the house on Leavitt Street to our shabby little downtown offi ce. For a management-challenged person like myself, this was a time of deep crisis. Frieda’s fi rm hand on the fi nancial tiller of the company was one reason I was able to spend so much time on the road, chasing stories and advertising.

After all, publishing is a very complicat- ed business. Creating the right editorial product is a constant challenge. You have to orchestrate a group of unruly editors, correspondents and graphics folks so that they produce fresh and constantly enter- taining content — on deadline.

Most magazines require that at least 50 percent of their pages be fi lled with adver- tising; in times of industry downturns, this can be daunting. Circulation is an ongo-

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June 2013

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