Members of the U.S. Women's National Team during a gloProfessional photoshoot at the Olympic Training Center in Chula Vista, Cali.
In 2012 USA Field Hockey reached a milestone with the annual value in corporate partner agreements exceeding the $1,000,000 mark.
USA Field Hockey has 30 commercial agreements in place with 23 brands. We have built this family of partners over the past three years in a tough economy, with a focus on multi-year contracts. Sponsorships are about driving sales for our partners and we have been able to demonstrate greater value to a growing group of corporations.
In 2012, we also introduced a new sponsorship category termed Premier Partners, and were delighted that gloProfessional, Harrow Sports, and P&G, joined ASICS as our senior partners.
gloProfessional is a leading skincare, make-up and hair care company dedicated to the beauty and integrity of women. The multi-year agreement
gloProfessional on the front of the Women’s National Team jersey and represents the first corporate advertiser on the Women’s National Team uniform.
Harrow Sports continues to invest in building our sport. Their commitment expanded during the year to build on their sponsorship of the National Club Championship, to include our youth development program FUNdamental Field Hockey, the National Hockey Festival license, the uniforms for USA Field Hockey umpires and the sponsorship of Futures.
In addition, we were delighted to announce at the end of 2012 that ASICS extended their relationship with USA Field Hockey for a second quad through 2016 further ensuring our National Teams are the best equipped athletes in global hockey in terms of apparel and footwear.
2012-13 USA FIELD HOCKEY ANNUAL REPORT features
Proctor & Gamble committed to sponsor FUNdamental Field Hockey as part of their commitment to inspiring kids to participate in Olympic sports. We are delighted that such an esteemed global organization as P&G is recognizing our youth development programming.
As we work to expand our corporate partnerships we recognized that our event portfolio is the driver, and the growth of our events both in quality and quantity are directly related to our increased partnerships. Our events are regular, attract good numbers, and allow for strong partner activation. Additionally by working through our improved media (website, social media, e- marketing and print publications) we are better able to present commercial opportunities to our field hockey community. We are also faced with the growing challenges of managing and delivering 30 different agreements with a small staff, who are also tasked with a number of other responsibilities. New properties reaching new people, such as FUNdamental Field Hockey, are key to expanding our sport and its value to corporate partners. Repeatedly, our surveys have demonstrated to us that our constituencies are interested in youth development,
increasing
participation, and that follows along with our sponsor partners.
To put a million dollars into perspective, we compare very favorably with sponsorship revenues reported by other major field hockey governing bodies in the Northern and Southern hemisphere. Above all, we have attractive assets that we are growing success in commercializing for which we are hugely grateful to our partners.
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