Events and training
Workshops booking now... Using Social Media Every Day
Want to know what hashtags, tweets and status updates are? Not sure howbest to keep a website up to date? Comealong to this one-day workshop to find out what social media is and howyou can use your company website/Twitter/Facebook accounts to entice new customers andstay in touch with existing ones to enhance repeat business.
Date
Thursday 27 June at the Angus Enterprise College, Arbroath, Scotland.
Who is it for?
Landscaping, growing and garden retail employees responsible for updating and writing content on the company website and/or social media accounts. Senior managers/owners responsible for marketing the business.
Sessions
l Making sense of social media l Twitter for business l Facebook for business l Using social media for effective marketing
What you will learn
You will: l be able to set up Facebook and Twitter accounts, get likes and followers, update statuses, re-tweet and use hashtags, etc
l understand best practice when writing website content, Tweets, Facebook updates, etc
l attract new customers and successfully engage with existing customers about your business and its offering
l take away a practical personalised action plan to improve current usage of social media for your business.
_For further information on this workshop, or to have one delivered on your premises or close by, please
contact Sian Stiles on 0118 930 3132, or email
sian.stiles@
the-hta.org.uk
first or return visit to your café, gift or plantarea, now the team need to continue with excellent face-to-face selling skills, including good questioning and listening skills, and identifying and delivering link sales opportunities. This workshop will develop and improve those key skills, help you build great relationships with customers and, ultimately, maximise sales.
Who is it for?
Okay, so you’ve enticed people to contact you or come in store from your website,Twitter feed, etc, for a
Landscaping and garden retail employees, including catering and plantarea staff.
23 October, Provender Nurseries, Kent
This year’s autumn seminar will focus on sales and marketing with a number of talks from a selection of APL members and others in the industry and designers who can provide examples of tangible and successful stories of what is working well for their businesses. Topics will include:
APL Seminar and Networking Event: ‘How to close the deal’
l howentering awards can boost sales l using showgardens as amarketing tool l using local media (ie, radio and
newspapers) to promote your business.
_To book your place, please visit
www.landscaper.org.uk
For more information on events, training or business improvement workshops, please visit
www.the-hta.org.uk/calendar or email
calendar@the-hta.org.uk 24 HTAnewsI June 2013 I
www.the-hta.org.uk
Customer Service and Sales What you will learn
l the purpose of customer service and your role in this
l an ability to deal with customer enquiries effectively and professionally
l questioning and listening skills l assertiveness and handling
_To find out more about this course please contact Sian Stiles on
aggression – techniques for managing a customer with challenging behaviour.
0118 930 3132 or email
sian.stiles@
the-hta.org.uk
ISTOCKPHOTO.COM
ISTOCKPHOTO.COM
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