Feature
taking the award of Best NewPlant. This year the awards of Best in Category and Best in Show will be presented onWednesday 26 June at 3pm. The HTA is delighted to welcome the RHS as
a new partner and first-time sponsor of the New Plant Awards. The partnership comes at an opportune time as the RHS is celebrating the centennial of its famous Chelsea Flower Show. To mark the occasion, a special feature called Plants of the Centenary is taking place, with selected
on the future for GYO. He’ll offer ideas for retailers to inspire a new wave of excitement in this product area that has generated so much interest over recent years. Using his own hands-on experience in growing a wide range of unusual plants, James could have the key to tapping into the next generation. His enthusiasm is infectious and a lively and stimulating seminar (sponsored by Suttons Seeds) is assured. The second seminar, which takes place at
3pm on Tuesday 25 June, will be given by Michael Marriott, Technical manager at David Austin Roses.Working for nearly 30 years with what is probably the best-known brand in plants, Michael will share his views on how to capture the imagination of your customers, how to build and promote a brand, how to sell a dream –not just a plant – and how to grow sales in the plantarea. It all comes from knowing what your customers want and giving it to them. Sounds simple but Michael will explain how you can actually make it happen. Adam Pasco is the former editor of BBC
New Plant Awards success generated huge sales for Tully Nurseries’ Hebe ‘Rhubarb and Custard’
plants fromeach decade on display for visitors to enjoy at the RHS stand. In 2012 the NewPlant Awards attracted over
100 entries with Hebe ‘Rhubarb and Custard’ from Tully Nurseries in Dublin crowned Best in Show. Following media coverage of the news, Tully Nurseries received huge interest fromnurseries and garden centres for the plant, going on to win the Best NewPlant Award at the Bord Bia Glas Show and Best NewPlant in Ireland and the UK for 2013. NiamhTully of Tully Nurseries commented, ‘We were thrilled when Rhubarb and Custardwon Best in Show at the HTA National Plant Show.We secured large orders at the showand in the months that followed for 2013.’
Inspirational seminars Botanist, presenter and obsessive GYOer James Wong will open this year’s seminar programme, which is sponsored by Barclaycard. OnTuesday 25 June at 10am, visitors can hear his unique take
Enjoy a one-stop-shop at the Marketplace James Wong, Michael Marriott and Adam Pasco 22 HTAnewsI June 2013 I
www.the-hta.org.uk
Other must-sees Despite the challenges of the 2012 season, the British Plant Fair’s Marketplace was a huge success at last year’s show. It enabled visitors to make instant purchases from the broad range of stock from numerous suppliers through a simple
Gardener’sWorld magazine, now running his own media and consultancy company, and will present his plant-focused views on what the public will be looking for from their gardens and garden centres in the year ahead. Adam will review the trends we’ve seen over recent years and where he sees these going in 2014 and beyond. What do garden centres need to do to get customers buying more plants? What role can the media play and how best can retailers reach out to people to help them achieve the full potential from their garden? These are all questions that Adam will tackle, leaving you with plenty of inspirational ideas for your own business.
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