PRIME PEOPLE | MAURICIO DE MAIO |
MAURICIO DE MAIO PLASTIC SURGEON
Balraj Juttla discusses the ever-growing Brazilian aesthetic industry with Mauricio de Maio, as well as his work with Allergan and their new range of dermal fillers
Brazil has over 5000
plastic surgeons, second only to the US, and
more than Italy, France,
Germany, and the UK
combined. T 60 ❚
HE BRAZILIAN AESTHETIC industry has grown exponentially over recent years and according to figures released by the International Society of
Aesthetic Plastic Surgery (ISAPS), was second only to the US for total number of procedures performed in 2011. There are few people better qualified to talk to about the growing Brazilian aesthetic market than Mauricio de Maio, a Plastic Surgeon from Sao Paulo, and member of the Brazilian Society of Aesthetic and Reconstructive Plastic Surgery.
Brazil 'Brazil has always been a cosmetic- orientated country,' Dr de Maio tells me when I bring up the ISAPS statistics that reveal a total of 1.5 million surgical and non-surgical procedures were performed in Brazil in 2011. To put that in perspective, there were 211 000 procedures performed in the UK. Brazil has over
June 2013 |
prime-journal.com
5000 plastic surgeons, second only to the US, and more than Italy, France, Germany, and the UK combined. The rise of the aesthetic industry in
Brazil over the previous few decades can be attributed to many factors, including economic stability, falling unemployment, and the increasing availability of credit. However, to truly explain why aesthetic procedures are more popular in Brazil than most other countries, you have to look at the Brazilian culture. 'We are almost brought up to believe
that we should look good. This belongs to our culture,' explains Dr de Maio. This is a culture very different to any
he experiences when he visits Europe. 'In Brazil people are more open about
having surgery. Compare that to a culture in Europe; for Europeans, in general, the fact that they are submitting themselves to a procedure is seen as a negative, whereas in Brazil it is seen as a positive. It is something to talk about.' The differences between Brazilian
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