Beauty -BrandAwareness . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
This month Irish Beauty takes an in-depth look at the history of global skin care brand Nimue Skin Technology, from its early origins right through to their future plans.
Combining the worlds of beauty and science, Nimue Skin Technology was originally conceived in South Africa in 1994 by its five founders; Johan Franck, Shane Franck, Carina Franck, Petru van Zyl and Francois Basson. The brand was born out of a desire to provide a highly effective skin care range that, in comparison to its mainstream counterparts, could truly tackle the effects that everyday stresses and strains have on the skin.
“There was a need for a complete and focused skin health system which integrated the latest scientific technology to address the challenges a modern lifestyle has on the ageing process of the skin and ultimately the body, which the average over the counter product is not designed to address,” explains Danielle
TheNimueFactFile
• Nimue was first launched into the South African market in 2001.
• The brand’s ethos is; results, education and people.
• Nimue is currently shipped to 30 countries worldwide.
• Their products and treatments are used in over 3,000 skin care clinics, dermatologists and doctors’ offices worldwide.
• Nimue has been bestowed with countless honours including from such publications as Marie Claire and Image.
1994 The brand is first established by its five founders.
2001 First products are launched into the South African market.
Randall of Platinum Beauty Distribution Ltd, who is responsible for the daily running of the brand in Ireland.
From this original concept, the next few years were spent immersed in careful research and development. With so much competition in the skin care industry, it was essential for any emerging company to keep one-step ahead of their competitors. For Nimue, this meant implementing a range of products and professional treatments that used cutting-edge technology and innovative formulations to ensure they could provide something truly unique.
“Nimue has a phased approach to repair, maintenance and stimulation of the skin which works together with the Nimue Skin classification system. This system treats each person’s skin essentially as an individual, as no two skins are the same,” details Danielle. “Nimue also makes use of a wide number of highly innovative ingredient technologies for use by the Nimue trained skin care professional and at home, so clients have a complete ’closed circle’ skin care system.”
Global expansion
In 2001 Nimue was ready to launch, and the South African market was the first to sample what the brand had to offer. Initially sold to a small number of skin care clinics in the country, professionals could provide their clients with the company’s basic range of home care products and treatments. With this initial
2004 Global expansion continues with further product launches across Europe.
2008 The brand’s global website goes live.
The Nimue Microneedling with TDS solutions is also launched.
success secured, further expansion in the international market quickly gathered pace. In 2004 Nimue arrived on Irish shores, and was subsequently followed by launches in Denmark, Sweden, Dubai, Norway, Switzerland, Netherlands, and Germany.
Today, the company has a presence in 30 countries and is available at over 3,000 skin care clinics, dermatologists and doctors’ offices worldwide. “Nimue has spent the last ten years carefully choosing the right brand partners in each country and has been building its reputation on producing the very best products with latest worldwide scientific technology ID and integration thereof into the Nimue skin health systems,” explains Danielle.
Results, education and
people So what do the people involved in the brand feel is the secret of Nimue’s global accomplishments? “Our completely focused passion for skin care and results,” responds Danielle. “Also the positive impact we have on the quality of
48
Danielle Randall
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80