Beauty -BridalBeauty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . The countdown
weddingbelles
Weddings have always been big business, and in spite of the economic doom and gloom in recent years the industry shows no signs of slowing down. For beauty professionals, weddings offer an abundance of lucrative opportunities. From traditional treatments to tailor-made packages, where weddings are concerned every aspect of the salon can be utilised.
The pressure to look fabulous on the big day can be overwhelming for all concerned. As the main attraction the bride is undoubtedly the star of the show, but nowadays she’s not the only member of the wedding party meticulously planning their pre- wedding beauty regimes. Bridesmaids, mothers of the bride/groom, family, friends, even the groom and best men, all want to look picture perfect.
A perfect package In terms of your business this is excellent news. As the list of potential clients continues to broaden so does the myriad treatments you can offer, all catering to suit their differing demands, time scales and budgets.
A great way in which your business can capitalise on the wedding season is by offering incentives to lure potential clients. One such option is to consider creating packages, alongside your established beauty menu, which specifically target the bride and her party. These can include a wide range of experiences such as make-up application, manicures, pedicures, brow shaping, tanning, body toning, massages - the list is endless and could ultimately prove highly profitable.
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begins... When it comes to beauty preparations, it’s never too early to begin and brides in particular will start to consider their options months in advance. After all, this is the biggest day of their lives and their moment to bask in the spotlight. For brides it’s essential they plan ahead in order to address any major concerns regarding appearance.
Aside from a sensational dress, the best accessory any bride can have is radiant skin. A fresh, clear and glowing complexion exudes health and happiness. In order to achieve this, a course of facial treatments implemented at least six months prior to the nuptials can combat a multitude of issues. Problems such as fine lines, blemishes, dark spots and dryness, can all greatly diminish confidence, yet they can be tackled with a professional skin care regime. Six months prior to the event is an ideal time to start the course of action with popular treatments such as deep cleansing facials, all helping to get skin into tip-top shape.
If your clients need a body confidence boost, then why not suggest some of your most popular body toning, slimming and cellulite treatments. Whether attendees are looking to smooth their silhouette or the bride wants to be bikini- ready for the honeymoon, they can all breathe a collective sigh of relief to hear that the quest to looking trim and toned doesn’t have to result in major or invasive procedures. Massages using lymphatic drainage and body wrapping are just some of the hands-on treatments available to help detoxify, tighten and smooth the skin. Pesky cellulite too can be aided with the help of creams and serums to reduce appearance. Packed with fat busting ingredients they can be introduced during treatments and also be purchased by clients to maintain results between appointments, whilst at the same time increasing your revenue with add-on sales.
Let’s face it, the Emerald Isle’s weather can be a tad unpredictable and even though it may be Summer that doesn’t always mean guaranteed sunshine. So, in order to obtain a bronzed complexion, clients will be in need of some assistance. A professional application of fake-tan will ensure natural and even
coverage for both tan novices and devotees alike. By booking in for a session, or sessions, three months ahead, clients are afforded the time to settle on the correct tone to perfectly complement their complexion. Once happy, they can then revisit the salon shortly before the main event for the final application.
Also during this period many brides will start thinking about their wedding day make-up too. In order to fulfil the bride’s wishes, a make-up trial is beneficial for both client and artist. Whether the desired look is girl-next door natural or Hollywood glam, this is the time to discuss and experiment. It’s also an ideal opportunity to retail the products used within the application, that way the bride can re-apply her make-up throughout the course of the celebrations and beyond.
In the last remaining weeks prior to the event, why not revitalise your clients by offering a relaxing treatment to ease away pre-wedding tensions and troubles. In the hands of an experienced professional, a great massage can do wonders. With a number of massage techniques at your disposal you can come to the rescue of any stressed-out souls.
A hot stone massage is both a calming and highly effective holistic experience. The heat of the stones helps reduce muscle tension, increase circulation and improves an overall sense of wellbeing. Or perhaps your client would benefit from a Reflexology experience? This is a great treatment suitable for all ages that can combat anxiety and restore natural balance.
The last few days prior to the event will see a hive of activity with all manner of waxing, shaping and tanning taking place. This is also the right time for your clients to be selecting their wedding nails. Classic styles such as French and pretty pinks are always in fashion, but today literally anything goes. Ravishing reds, diamantés and nail art can all be applied to reflect the blushing bride’s personality and wedding theme. The recent popularity of gel polishes also means that you can offer an application that will last from the happy occasion right through to the new Mr and Mrs returning from their honeymoon.
So let’s take a peek at the products and treatments you can offer clients to help them ‘wow’ at the wedding…
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