. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tanning -BrandAwareness
Brand success is a critical combination of great products, “amazing customer service and a truly stunning team.”
- Alyson Hogg, Vita Liberata
professional tanning and skin care products for salon use. All are odourless, instantly drying, organic, non-toxic and contain Vita Liberata’s unique moisture- lock©
system. More importantly, they aim
to provide the customer with a natural tan and fade. Exactly what Alyson initially set out to achieve.
Key to success
With these professional accomplishments, it inevitably produces the demand to not only evolve the existing range but create new products for the market, catering for all skin tones. “We don’t create products for the sake of it – only because we feel they truly add to the offering,” says Alyson. “From our lightest, everyday un-tinted lotion, Warm, to our long-lasting tinted mousse, pHenomenal Dark, and our latest innovation – the BB body cream, Capture the Light; every product offers something unique.”
Supplying to retailers and salons across the world, what makes Vita Liberata and their products so popular? “Brand success is a critical combination of great products, amazing customer service and a truly stunning team,” explains Alyson, who remains as CEO today.
Alyson’s passion for excellent customer care has remained from the very beginning of the brand: “Customer service is at the absolute heart of
2011 Vita Liberata is launched in Sephora Europe and sees a move to a first distribution channel in Sweden.
everything we do, and the success we have enjoyed so far. We never stop thinking that every sale is critical and that every customer should be valued to the max. Our mantra when it comes to customer engagement is, ‘What can I do to make things better, easier, more satisfying, more pleasant and more informative for this customer?’”
A bright
future This looks to be another exciting year for the brand as it continues to grow both at home and globally. Vita Liberata will be ensuring their presence stateside by launching in Sephora USA in May.
Three new professional spray tans are also set to be introduced: the extra long- lasting tan, the rapid developing tan and the ‘One Night Only’ tan. “In terms of the wider brand, our aim is to maintain an amazing standard of customer service in our core region, Ireland and the UK,” promises Alyson.
2012 Alyson is honoured with the Women in Business NI ‘Entrepreneurship and Innovation’ award. The brand is also awarded with ‘Best Brand Development’ at the CIM Awards and ‘Best Tanning Range' in the U magazine's Beauty Awards 2012/2013.
Introduces pHenomenal to the range, their first two to three week tan.
“The key to maintaining and improving our position in the market is that we never rest on our laurels. We relentlessly strive to be better and to enhance our customer experience.”
For more information on Vita Liberata, call +44 (0) 28 9334 4411 or visit
www.vitaliberata.co.uk
2013 Vita Liberata launches in Sephora USA. Three new professional spray tans set to launch.
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