Radar 2/7
waste plastic would first have to be dry cleaned to remove any residual material and be separated out according to poly- mer type before entering the reprocess- ing stream.
Dow was also confident that the perfor- mance of the new polymer mix would be comparable to current solutions. “First signs are that [the marine waste plastic] has very little impact on material quality, it certainly can be reprocessed and we hope the tonnages will be huge,” he revealed.
Dow added that at the bottles’ end of use, the complex polymer mix would be able to be broken down again and recy- cled. In terms of collecting the marine waste material, both Ecover and Closed Loop Recycling are working in tandem with the Waste Free Oceans initiative which aims to reduce floating debris on Europe’s coastlines.
To begin with, Malmberg confirmed that the North Sea would be trawled for material, but added this might widen to Belgian and French waters depending on volumes generated. Boats will be kitted to collect between two and eight tonnes of waste per trawl for cleaning and recy- cling.
Dow said the initiative carried a fantastic consumer message in light of estimates that 10% of the world’s plastic waste finds its way into the sea.
“These sort of initiatives from major brands are crucial in getting that sustain- ability message to consumers. Ecover is taking such a futuristic view on pack- aging, showing commitment to design- ing on-shelf product with recycling in mind.”
Business continuity
Prepare for CSR ‘mega-trends’ call
Companies must not only build greater transparency into their sustainable busi- ness models, but develop an explicit social purpose if they are to prosper in the future, new research has revealed. Four ‘mega-trends’ have been identi- fied that businesses need to embrace or risk facing reputational collapse “within minutes” – these trends reflect rising
concerns over resource scarcity, opera- tional transparency, social values and the ideology of emerging world economies in countries such as India and China. The study by CSR consultancy Corporate Citizenship has mapped out what organ- isations need to do to future-proof their businesses over the next 10 to 20 years in light of rising population growth, new digital platforms, shifting global power and declining trust in corporations. If these ‘mega-trends’ were to acceler- ate and become mainstream, this could have serious repercussions for businesses unless they start preparing for such sce- narios, it argues.
In terms of resource scarcity, companies
The report warns of “reputational collapse”
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