Case study Volkswagen 1/4
Volkswagen Why being green means thinking blue for Volkswagen
Waterless technology, rainwater harvesting, Platinum LEED certification and the largest solar PV array of any car manufacturer in the US, Rob Bell finds out what’s driving VW’s ‘Think Blue.Factory’ strategy at its Chattanooga facility stateside
The cars we drive are a major source
of carbon dioxide emissions, with CO2 – and other pollutants – delivered via exhaust pipes directly to the streets of the towns and cities where we live. As a result vehicle manufacturers face a great deal of scrutiny (and regulatory action) related to the environmental per- formance of their products. Volkswagen is one of a number of car makers that sees greening their automobiles as a commer- cial opportunity, and the firm aggres- sively markets its Golf BlueMotion’s fuel efficiency and low carbon emissions. However, VW’s commitment to reduc- ing its environmental impacts goes
Blue-sky thinking: VW’s Chattanooga facility has the largest solar array of any car maker in the US
beyond the on-road performance of its vehicles. Its strategy, Think Blue. Factory, focuses on energy, water and waste at
its manufacturing sites, with a target of reducing environmental impacts at every Volkswagen plant by 25% by 2018.
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