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CORPORATE NEWS


Kingbright commends Avnet Abacus for outstanding sales for third successive year


Consistent sales growth reaps reward for distributor


Avnet Abacus has been rewarded for outstanding sales growth in 2011/2012 by Kingbright, the Taiwan- based supplier of light emitting diodes (LEDs) and related products. This is the third consecutive year that Avnet Abacus has been recognised for its success in increasing sales revenues of Kingbright’s product range throughout Europe.


With offices located in 18


countries, Avnet Abacus is Kingbright’s largest pan-European distributor, stocking a comprehensive selection of SMD LEDs, through-hole LED lamps, LED displays and other LED related products from the manufacturer for a broad array of industrial applications.


“Once again Avnet Abacus has shown


From left to right: Hagen Goetze, Marketing Manager IP&E, Avnet Abacus; Udo Reinhold, Managing Director Kingbright; Alan Jermyn, Vice President Marketing, Avnet Abacus.


exceptional commitment to driving forward our business in Europe, borne out by the excellent sales results they have achieved this year, as in previous years,” said Udo Reinhold, Managing Director, Kingbright. “Their hands-on approach


Avnet Abacus named Product Specialist Distributor of the Year by Yageo


award honours distributor’s passive Component expertise


Avnet Abacus has been honoured as Product Specialist Distributor of the Year by Yageo, a leading global manufacturer of passive components.


The award recognises the excellence over the past year of the distributor’s 250+ strong sales organisation, fully supported by the Europe-wide product specialist team, who have made a significant contribution to driving growth across Europe of Yageo’s complete product portfolio of resistors, capacitors and inductors.


Andrea Zolli, General Manager Yageo Europe commented, “To keep ahead of the fast-moving global electronics industry, it has long been part of our strategy for growth to take an active role in the customer supply chain through enhanced service. Working with the team at Avnet Abacus has strengthened our ability to achieve this, ensuring that design engineers, OEMs and CEMs across Europe receive the highest level of product, customer


to supporting customers locally, and their strong technical know-how and market knowledge, is clearly a winning formula.”


Receiving the award at the 25th Electronica trade fair in Munich, Alan Jermyn, Vice President Marketing at Avnet Abacus added, “The consistent growth in demand over recent years for compact LED display technologies has led us to intensify our longstanding relationship with Kingbright, enabling us to quickly satisfy customer demand for LED solutions in their product designs. This award testifies to the success of our cooperation.”


From left to right: Ashley Weng (Channel PM, Yageo HQ), Hagen Goetze (Marketing Manager IPE Avnet Abacus), Henry Lee (Sr. Director, Business Development, Sales BU), Alan Jermyn (VP Product Marketing Avnet Abacus), Joanna Chiang (Senior Manager, Corporate Marketing, Yageo), Andrea Zolli (Managing Director, Yageo Europe), Chris Mason (Channel Account Manager).


service and technical support available.” “Our focused market knowledge, and the strong technical capabilities of our product specialists, are the backbone of our service offering,” added Hagen Goetze, Marketing Manager, IP&E at Avnet Abacus. “This award from a world-class manufacturer of passive components is affirmation that our technical


know-how is valued highly by suppliers. The proximity of our specialists to customers in Europe is another advantage in supporting cooperative design for the diverse requirements of industrial applications, automotive, building systems and automotive electronics.”


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focus magazine - issue 14


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