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WELCOME Welcome


Welcome to the latest edition of focus. This issue has two central articles. The first discusses how component diversity, particularly in relation to ESR has made selecting the most appropriate capacitors for power-related applications more complex than ever, and why taking independent advice makes sense.


The second article ‘New components for the Human Machine Interface’ examines new developments in touch panel control, pushbuttons and power rocker switches suited for medical applications.


Your feedback is always welcome. Should you have questions regarding any of the features, please email; focus@avnet-abacus.eu.


Best Wishes, Graham


Avnet Abacus lands distributor award from Bourns for European sales growth and development of sensors and controls


Avnet Abacus has been presented with the 2012 award for ‘Distributor of the Year – Sensors and Controls’ by Bourns, Inc., a leading manufacturer and supplier of electronic components. The award was given in recognition of the high levels of demand achieved by Avnet Abacus for the Bourns sensors and controls product range from customers in Europe.


Avnet Abacus stocks a wide variety of sensors and controls across the Bourns product line, including precision and trimming potentiometers, panel controls, encoders, turns- counting dials, and an array of custom solutions for use in the industrial, medical, professional audio, consumer electronics and automotive industries.


Receiving the award for Avnet Abacus at the 25th Electronica Trade Fair in Munich, Germany, Alan Jermyn – V.P. Marketing said, “Bourns established a benchmark for quality, value and innovation more than 60 years ago, which is now embedded in every discipline of their business. These values have enabled us to approach customers with a guarantee that through our combined efforts they will receive


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Alan Jermyn; AVA, John Halenda; Bourns, Dietmar Veith; Bourns, Hagen Goetze; AVA, Gordon Bourns; Bourns, Graham McBeth; AVA, Ferdinand Leicher; Bourns, Dr. Erik Meijer; Bourns.


the highest possible levels of product and service excellence.”


Ferdinand Leicher - Vice-President of Sales Europe at Bourns added, “The emphasis at Avnet Abacus on developing close customer relationships is paying dividends for our sensors and controls line. They have generated significant opportunities for these products over


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the past year, many of which have contributed to a growth in sales. This shows exceptional commitment to support our efforts for increased market share in Europe.”


focus magazine - issue 14


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