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Nino Calandra, CEO at Alan Nuttall Ltd: “There is no doubt online shopping will continue to grow in 2013 with many leading retailers investing in tech-savvy mobile apps. Importantly for retailers, shopping is now much more than a process of finding and making a purchase; it has become a social experience. Increasingly, shopping is becoming a hobby or past time for many consumers. We work with our retailers to improve the experience a consumer has in-store by offering much more than a shop. Quality is vital to stores, and so are impressive fixtures and fittings, encapsulating new technology and developing selling points. Each store has to be like a theatre to capture the customer”. www.nuttalls.co.uk


Retail


We get chatting to some exciting people in the retail industry for their take on how the future is shaping up…


90 The Future of...


Aaron Flanagan, Marketing Manager at AirPOS: Many of us rely on technologies that a couple of years ago would have been exclusive to the realm of science fiction. Think smartphones, tablets and even cloud computing. By the same token, there are technologies coming into use now that in a few years will become part of everyday life for retailers. Technologies such as unmanned shops operated by robots, driverless logistics fleets and 3D printers. Retail is rapidly evolving and becoming an increasingly challenging environment. The question for the retail world is a very simple one: Can you change your business model to keep up with the upwards trends enforced by new technologies or are you content to rage against the machine? www.airpointofsale.com


Heather McArthur, Person Who Does Stuff at Mad About Design: Austerity and uncertainty in the economy is creating ever-expanding online sales as customers shop around for the best deals, particularly in the UK, which already has the highest proportion of online sales in the world. Many high street specialists are being undercut by cheaper online rivals and we’re seeing brands tackle this head-on by incorporating multimedia displays and technology assisted shopping to enhance the in store experience. The high street will always retain a sensory appeal that can’t be had by shopping online; the opportunity to feel, smell and experience a new product is something we expect to see capitalised on through exclusive in-store events, demonstrations and loyalty schemes in the scramble to win and keep shoppers loyalty. www.themadpeople.com


www.a1lightingmagazine.com


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