Beauty - Expert Panel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . “
How can I get themost out of my visit to a trade show?
Sarah Beirne
Sales &Marketing Manager French Cosmetics Distributors
“Put together a stock list of what you require and bring along staff members that you feel will benefit.”
“Preparation and planning are key. By planning what your requirements are and what you would like to get out of the trade show, this will eliminate the possibility of overindulging on impulse buys and thus ensure you maximise your return on the day. Put together a stock list of what you require and bring along staff members that you feel the show will benefit.
• Be early - the Irish Beauty Show is always packed with great offers and deals so be an early bird and get the deals first!
• Compare promotions on items you need in order to get the best offer for your business. • Maximise your time there by scheduling meetings with key suppliers well in advance. • Network at the show with companies that are of interest to you and bring business cards. • Oh and very important, wear comfortable shoes!”
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Audrey Heffernen
Educator, Hennessy Hair & Beauty
“Trade shows are great to bring you up to speed on what products are up and coming and what to expect for the following season”
“Trade shows are a fantastic way to meet new suppliers and compare products and prices. To get the most out of a trade show, have a look at what companies are going to be there and pick out the ones that interest you the most. Focus on getting to these stands first, especially if you are looking for a particular product just in case it sells out before you get to the stand.
Melissa Dennis Editor, Irish Beauty
“If you are looking to take on a new brand/product, have your research done before you get there. Have a plan in mind as to what you would like to buy. Have a list of products that you are running low on, and stock up. With great deals and VAT-free offers it’s best to buy them at the show. It’s all about saving and getting the best deals nowadays.
“Visiting a trade show is a great opportunity, and one that you shouldn’t miss out on, especially if you’ve got your hands on free tickets!”
“Every individual will want to achieve something different from their visit, so be clear before you arrive what you want to get out of your day; is it to see the latest products, to watch demos of machines you are considering introducing, to discuss the pros and cons of different treatments with the experts, or to learn how you can increase retail revenue in your salon? The benefits are endless.
“You might not have in mind what you’ll be purchasing before you arrive, so be open to all of the options around you. Visit every stand, even those that might not seem of interest at first, as you’ll be surprised how new treatments take your fancy once you’ve seen them demonstrated or tried them for yourself.
“If there are specific companies you’re interested in seeing, get in touch with them before the show to see if you can make an appointment to see them. Many will happily put aside time to sit down with you and discuss their product range when they know you are serious about taking it into your salon.
“Also don’t forget that the majority of exhibitors will be running special offers on products sold at the show – this is a great opportunity to stock up on salon essentials such as wax products, tanning solution and couch rolls, at great prices.
“Most importantly, have fun – this is your event so make the most of it!” 74
“Trade shows are also great to bring you up to speed on what products are up and coming and what to expect for the following season, new colours, trends and new products.
“Always ask the supplier what deals they have on offer, the offer may not be advertised but may exist if you ask. Don’t jump into buying anything you don’t really need just because it is on offer, have a think about it, go for a coffee and think it through. The most important thing is to relax and enjoy the experience!”
If you have any questions you would like to put to our panel, email us at
melissa@aitireland.com
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