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FEATURE REKINDLE


Your Love for Reading with Whatever It Takes


With early-morning reads now disguised behind the glossy screens of our


e-readers, the once colourful sea of book covers on the morning commute has


been replaced by a rather dull wave of grey. Make a statement on your way to work with these colourful


kindle covers from charitable organisation Whatever It Takes. Featuring artwork donated by A-list celebrities


such as Katy Perry, Penelope Cruz and Coldplay, they’re the perfect accessory for the conscientious commuter.


Katy Perry fans can showcase their aff ection for the pop starlet with this gorgeous pink and grey number. T e back cover is decorated with peace symbols, with the slogan ‘prescribe peace not hate’. Alternatively, this beautiful cover from Charlize T eron is a lovely deep red, with her hand-drawn artwork on the back. T e white heart is bordered by stick people of all shapes and sizes, with the words ‘all hearts beat as one’. Of course Coldplay are seasoned charity supporters, so it’s no surprise to see them on board! T eir cover takes a stand for fair trade. T e blue cross is made up of related (and unrelated!) keywords, with the word ‘positive’ underneath.


Whatever It Takes is a unique charity artwork campaign launched by 21st Century Leaders Foundation to raise funds for key global development causes. T e Whatever It Takes artworks are donated by celebrities and have inspired a whole collection of products ± from iPad and iPod accessories to clothing, from tableware to t-shirts and stationery ± sold to raise much needed funds for projects across the globe including environmental conservation, poverty alleviation and the protection of children. T e entire collection now comprises of over 600 leaders artworks.


46 www.r-magazine.co.uk


T ese donated artworks ± including a symbol and message of hope for the future, along with a celebrity self portrait - are then applied to various products, including these iphone cases, mugs and stylish wrist watches. Each product comes beautifully packaged, complete with a personalised message of hope from the featured celebrity.


By purchasing any of these Whatever It Takes products, you will be supporting 21st Century Leaders Foundation, in their work around the world, and genuinely making a diff erence. Net proceeds from the sale of these products are donated to 21st Century Leaders Foundation for selected projects.


ABOUT WHATEVER IT TAKES:


All products are made in factories working towards the Whatever It Takes’ Ethical Trading Policy. Whatever It Takes is the campaign name of 21st Century Leaders Ltd, the wholly owned trading subsidiary of 21st Century Leaders Foundation (charity registration number 1061376). shop.whateverittakes.org


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