Opinion
The Middle East oil and gas sector – combining talent and technology
How can the Middle East’s oil and gas operators capitalise on the strong and growing demand for energy across the region, compete positively against their rivals and ensure that they get a significant slice of market share? Mohamed Ghuloom reports.
¿Cómo pueden las empresas de petróleo y gas de Oriente Medio beneficiarse de la creciente y amplia demanda de energía en la región, competir de manera óptima con sus rivales y asegurarse de que pueden conseguir una cuota de mercado significativa? Informa Mohamed Ghuloom.
Wie können die Öl- und Gasunternehmen des Nahen Ostens von der starken und steigenden Nachfrage nach Energie in der ganzen Region profitieren, sich gegen ihre Rivalen durchsetzen und sich einen bedeutenden Marktanteil sichern? Mohamed Ghuloom berichtet.
account for roughly 40 per cent of oil and 20 per cent of natural gas traded internationally. Tere is strong and growing demand for energy across the region. So, how can the region’s operators capitalise on this positive outlook, compete positively against their rivals and ensure that they get a significant slice of market share? At Bapco, we believe the answer lies
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in developing a powerful blend of talent and technology. One of our core strategic objectives is to continue to build a skilled and motivated workforce. Recruiting the right people can be challenging. Tere are technical graduates that have sufficient skills, but unfortunately many have been lured away from the process industries by higher pay packages elsewhere. Training is, therefore, vital in our industry. Investment in job-specific training has shown to drive employee motivation and good training needs be targeted not just at young recruits, but also at older and more experienced staff. Yet, if oil and gas operators are to optimse the way they do business and drive commercial advantage, investment in people needs to be matched by investment in technology solutions across the entire operation.
Software solutions Operators should review software products on their merits. In the process industry there is a strong preference to implement proven technology that not only meets business objectives, but also demonstrates robust and secure benefits. Ideally, to meet their commercial goals, operators need specialist software - rather than solutions that are bundled in with hardware simply to ease the sales process.
he oil and gas industry forms the foundation of economies throughout the Middle East. Recent analysis indicates that the region’s exporters
Operationally, most oil and gas providers in the Middle East share the same strategic focus. Tere is an ongoing emphasis on achieving energy efficient operations and delivering reduced environmental impact. Herein, software application tools can support this requirement. Typically, there are stringent performance targets to meet. Feed maximisation is an important metric in the wider industry. At Bapco, for example, our prime focus is based more on guaranteeing reliability with achieving a minimum level of unplanned shutdowns and delivering against product quality specifications, which are both seen as key operational metrics.
“Oil and gas operators are increasingly investing in automated Advanced Process Control solutions that help to reduce workload on plants and drive up operational efficiency and profit margins.”
Mohamed Ghuloom, General Manager, Engineering, Bahrain Petroleum Company
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