INDUSTRY NEWS Grooming and well-being product sales are up H
igh Profile, a leading UK manufacturer of standard and bespoke plastic promotional products, saw a significant increase in the number of grooming and well-being products being requested and ordered in the run up to the festive period. Richard Wood, managing director of High Profile commented: “With the party season upon us we saw a sharp increase in these small but essential items.
“These types of products will often be kept in either a usersʼ workbag or make-up bag, ensuring that the recipient is regularly exposed to any brand messaging or company logos on the item. “We offer a wide selection of well-being products and are continually adding and updating this collection of items.
“Each item within the range offers ample capacity for
branding and logos to be added in a selection of bright colours.
“Our Dental Floss Keyring is among one of the most popular and practical products that we have within our portfolio.
“The Dental Floss Keyring can be carried around easily out and about or when travelling further afield to keep teeth sparkling clean ready for those all-important meet and greets.
“In addition we also have a handy Dental Floss & Mirror so users can see what they are doing whilst flossing those pearly whites. This small and compact item can be easily carried around and like its counterpart the Dental Floss Keyring can be printed in up to four spot colours with a lead time of two weeks. “Hands are constantly on display and to help keep them looking their best we have two
Records smashed at Brand Licensing show
B
rand Licensing Europe, held at Londonʼs Olympia in October, was the best attended and biggest in the
showʼs 14 year history.
Some 6,875 retailers, licensees and sales promotion professionals attended over three days, 1,265 more than 2011. Combined visitor and exhibitor attendance reached 9,108.
Attendance by retailers has continued to grow over the past three years with the introduction of retail initiatives including the Retail Mentoring Programme; improved content from Knowledge Partners (GfK, NPD Group and Planet Retail); and the Retail Buyersʼ Lounge. This year saw a 14% increase in retail attendance with buying professionals from major retailers including Avon Products Inc, Auchan, Asda Stores Limited, Boots PLC, Carrefour, Debenhams, El Corte Inglés, John Lewis PLC, Marks and Spencer plc, New Look Retailers Ltd, Tesco Stores Ltd, Top Shop and Sainsburyʼs Supermarkets Ltd amongst others.
The number of overseas visitors also increased, with 17% more European visitors in attendance, cementing the showʼs place as the must-attend event for the European licensing industry. Jessica Blue, Event Director for Brand Licensing Europe said: “We are thrilled with the results of this yearʼs (2012) show, and have worked hard to ensure the event reflects the needs of our visitors and exhibitors.”
www.printwearandpromotion.co.uk I
portable nail files on offer, which can be carried around easily and allow users to have a quick mini manicure whilst on the go.”
The Metal Nail File comes in white, red or blue and can be printed in up to four spot colours with a minimum order of 100, and a lead time of two weeks.
“The Comb & Mirror has fast become an essential item that
is regularly used to help keep the user looking and feeling good no matter what the occasion,” adds Richard. “The Comb & Mirror combo is available in red, white and blue and can be printed in up to four spot colours. “There is also a large print area on the front and back perfect to flash a branded logo wherever the recipient happens to be.”
Next generation UV ink from Colorific
nk supplier Colorific has announced a new ink that enables wide format printer owners to convert their existing solvent printers to a greener UV solution.
Branded Colorific UV Light, the ink was demonstrated at a number of recent international events, including EcoPrint Show, the Viscom events and SGIA. Compatible with any Mimaki, Mutoh and Roland wide format machine that uses Epson Piezo DX4 and DX5 print head technologies, Colorific UV Light is a hybrid solution which combines the reliability of an eco solvent ink with the print performance of a UV ink. With the same basic chemical formulation as a standard eco-solvent ink, Colorific UV Light offers superb media adhesion and stunning durability. However, it has a significantly lower carbon footprint than eco-solvent inks and contains no VOCs.
Shaun Holdom, business manager for Colorific, comments: “I believe that Colorific UV Light inks are the next generation in UV ink technology for the wide format market. They allow print service providers to meet all their customersʼ sign and graphics needs. Plus, as there is no need for secondary
lamination or coating, they can also save time and money on every print job.” He continues: “The printed output is dry, robust and highly abrasion-resistant, yet has the glossy photographic finish achieved with standard solvent printing.” Colorificʼs new Smart UV Lightbar System is critical to the hybrid technology. The system comprises an external, stand-alone lamp kit which fixes to the front of any compatible wide format printer. During the printing process, the pigment is fixed to the ink-receiving layer on the media and then a secondary cure – using the new system – fixes the droplet and provides an immediate cure and cross link on the media. The printer requires no other
modification and the inks are installed like any other ink, requiring a simple flush then a standard ink fill.
Colorific UV Light is available in CMYK, LC, LM as a standard set up for most machines and supplied in 440ml compatible cartridges and the relevant chip. The ink system is a complete clean hands procedure and requires no additional maintenance other than documented when using the original ink from the machine manufacturer. n For more information visit
www.colorificink.com
January 2013 | 9 |
POPULAR: Grooming products from High Profile are best sellers.
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