WHAT’S NEW: BEECHFIELD
Beechfield sets headwear fashion agenda with 13 new styles
Headwear specialist, BEECHFIELD is maintaining its fashion focus in 2013 with the launch of three street-savvy caps, a range of super stylish knitted bobble-hats, two sophisticated urban headwear designs, the rugged B460 Trawler Beanie, and the cool B446b Junior Enhanced-Viz Thinsulate Beanie. The brand is also extending its range of imprintable accessories with the addition of the chic B469 Metro Knitted Scarf and hi-tech B490 Touchscreen Smart Gloves...
T
he new B645 (and childrenʼs B645b) Vintage Snapback Trucker is a fusion of the old-style trucker and the new-style rapper cap. It marries a flat peak – previously the preserve of modern rapper caps – with the nylon mesh rear panels and padded polyester front panel/peak that are hallmarks of the classic trucker. Finished with a snapback fastener, the B645 is available in nine ʻpoppy coloursʼ.
The new B660 Original Flat Peak Snapback is a modern rapper style with a squarer, taller front panel; square edged peak and more angular silhouette with tapered crown between the button and the snapback rear fastening. Made in 100% acrylic blend fabric it has a thick peak (with green under-peak detail) and extra thick sweatband, in keeping with the latest retail rapper designs. It comes in six colourways. The B681 Flat Peak 5 Panel Cap echoes the biggest emerging headwear design in retail. It has an ʻoutdoorsyʼ feel, reminiscent of vintage ʻcamperʼ caps and trooper styles. Made from
B490 Touchscreen Smart Gloves
100% brushed cotton twill, the B681 has metal ventilation eyelets and an adjustable snap fastening strap adjuster. The seamless front panel is decoration- friendly, and the retro styling is complemented by a vintage colour palette.
The fashionable new B622 Ivy Cap and B635 Urban Trilby are made from grey 50% wool/50% polyester double herringbone fabric. The Ivy Cap features a self-fabric size adjuster with metal buckle, and the Urban Trilby sports a self-fabric hatband, decorative stitching to the brim and a flatter, sharper profile compared with traditional Trilby designs.
The new Snowstar range of knitted bobble-hats, with two-tone pom-poms, is the latest addition to Beechfieldʼs Winter headwear collection. The B450 Snowstar Beanie, B450b Junior Snowstar Beanie, and B451 Snowstar Duo are knitted from 100% Soft Touch Acrylic, with double layer knit fabric and a ribbed cuff. The Snowstar hats are notable for their Dual Style design: all can be worn as a classic beanie with turned up cuff, or as a modern slouch hat, with extended crown and no cuff. The B451 offers the option of a contrast colour cuff and matching pom-pom. The B450 comes in eight colourways, the B450b in five, and the B451 in six contrast colourways. Beechfieldʼs new B460 Trawler Beanie, in 100% Soft Touch Acrylic, is a retro style, as worn by dockers and pop stars alike. It has a hand-knitted feel and it comes in five traditional colourways. The new B446b Junior Enhanced-Viz Thinsulate Beanie will appeal to fashion- conscious children and will ensure that the wearer is highly visible in and around traffic. The double layer knit hat
www.printwearandpromotion.co.uk
is made from 100% Soft Touch Acrylic fabric, has a Thinsulate lining for exceptional insulation and has a ribbed crown with a non-ribbed cuff (turn-up) for easy decoration. The crown also incorporates the Enhanced-Viz stripe. The one-size B446b comes in five core colours.
B635 Urban Trilby
B451
Snowstar Duo
Completing the product launches for 2013 are two new accessories. The B469 Metro Knitted Scarfʼs modern styling makes it suitable for dressing up or dressing down. The snug ribbed knit of the 100% Soft Touch Acrylic fabric gives a contemporary appearance and exceptional soft-hand comfort. Available in four colourways, the B469 represents an excellent add-on sales opportunity. The new B490 Touchscreen Smart Gloves feature integrated metallic threads on the tips of each thumb, index and middle finger. These threads conduct electricity allowing the wearer to operate touchscreen devices, such as the latest smartphones and tablet computers, while wearing their gloves. Made from acrylic yarn, in thicker gauge threads, the gloves come in S/M and L/XL. n For more information and to view the new products in all colourways, visit
www.beechfield.com.
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