Having completed their first Core in January, Saddleback returns and this year boasts a larger floor space to show off the many brands they represent. The full Castelli Summer range,
featuring many new and revolutionary garments, will be on show. Furthermore, Core Bike will also provide an introduction to the new Castelli in-store dealer tools and a first peek at Castelli’s Pro Tour Team range. In a show exclusive, dealers will be able
to secure a one-off set of purple Chris King hubs, part of a limited production run that’ll not be repeated anytime soon.
CITRUS LIME
The Smart ENVE road wheel range, as well as the new downhill rims will be on show too, giving the hill bomber an added advantage when ducking and diving through the trees. The Saddleback rooms will also see
Felt Bicycles 2013 models including the full 29-inch wheeled NINE range and all new Z series road line. Experts will be on hand from all brands
answering any tech questions dealers may have during the show. The show will also provide retailers the
first opportunity to pick up the 2013 dealer workbook and a goody bag.
POLARIS PROMISES that in its 25th year, the firm intends to go ‘back to its roots’, which in short means getting filthy in the Peak District. The AM mountain bike range is designed around the needs of mountain bikers and the inevitability of dealing with unfavourable elements at all times of year. Polaris’ new gear accepts this, but focuses on doing so in comfort. The label has therefore steered clear of waterproofs, which it says are difficult to get the level of breathability to be
ISON
consistently comfortable without spending the kind of money that makes you wince.
The all-new AM Vapour is the solution. Thanks to Polaris’ own Vapour Transfer Technology, the garment keeps moisture at bay on the outer, while the inner layer draws moisture to the outer where it evaporates. While not promising to keep you 100 per cent dry in a downpour, it does claim to be comfortable in all conditions – “a bit like a wet suit, only different”, says the brand.
FIVE YEARS on the trot Citrus-Lime has been meeting and greeting its dealer base and new customers at Core and this year will be no exception. The EPOS specialist uses Core not
only to meet retailers, but also to link with suppliers in the trade to boost it’s Supplier Integration Module, which provides system users with realtime stock updates direct from the source and much more. The firm told BikeBiz: “Our R’n’D
department has been incredibly busy this year with developments coming thick and fast especially on the Ecommerce front. The new modules and
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software include our Mobile Ecommerce Solution called ‘Citrus-Store Mobile’, an example of which can be viewed at www.e-outdoor.co.uk and www.ratrace.com. When these sites are accessed through a smartphone it will automatically load Citrus-Store Mobile. “We also launched the Citrus-Store
Click and Collect Solution on www.shopgiant-bicycles.co.uk, which allows consumers to input their postcode and pick up their online purchases from their nearest Giant Dealer.” Anyone who signs up for and account
with Citrus Lime at the show will receive a free iPad Mini (more on page 21).
ISON WILL once again be exhibiting new products from the quality brands they distribute such as Halo, MRP, ODI, TSG, Renthal, Surly, Salsa and Identiti. As well as new ranges from these, and
many more, Ison have added some new brands to their portfolio. Banshee Bikes, Drift Cameras, Sigma lights and computers and Deluxe BMX all join the Ison stable and will be on show at Core Bike. North Shore bike company Banshee is once again available in the UK and Ison will have the range of full
suspension bikes and frames on display. Banshee’s Rune, a 160mm travel enduro machine, is just one of the highlights worth your time. Drift cameras will be releasing the new Ghost HD model, which has some unique features such as video tagging. Mobile phone apps for control and a strong battery life are just a couple more of the user-friendly features. Many international brand managers (as well as Ison staff) will be on hand to guide dealers through the new products.