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Reinventing


Fall Prevention Planning


E


very day across the U.S., businesses are trying to reinvent themselves. Typically, some type of rebrand-


ing is involved with a shiny new logo and a name change with a new color palette. Tis updated look is then printed on letterhead and envelopes and posted on websites (often along with a new mission or vision for the firm) to establish the new brand in the marketplace for their customers and competitors to admire. Te struggle with any business


reinvention is determining if the firm truly has transformed itself or if it just has a new paint job. Te face of the organization will say one thing, but does the rest of the body back it up? A&B Foundry & Machining


(A&B), Franklin, Ohio, is in the midst of reinventing itself. Te nonferrous sand caster has established a new look with a new logo, new website and the requisite new catch phrases. It printed new glossy business cards and letterhead and developed brochures to match. “Our changes aren’t just skin deep,” said Shawn Ingram, the new


“Te body of what we are changing is a culture, a way of doing business and a way of manufacturing


engineered castings.” —Shawn Ingram, President


32 | MODERN CASTING December 2012


More Than a Makeover: A&B


This Ohio-based metalcaster is working to carve out its niche in large aluminum castings with its unique V-process molding. BY MODERN CASTING STAFF


President of A&B since January of this year. “Te body of what we are changing is a culture, a way of doing business and a way of manufacturing engineered castings.” In two visits to A&B over the course of the last two years, re- invention is evident. At first glance, upgrades in cleanliness, organization and appearance are obvious. When you dig deeper into process flow and control, the results are surfacing in other ways, like reduced scrap rates and enhanced sales and profits. “We had to clean the place up first


A&B Foundry & Machining Franklin Park, Ohio


Founded: 1948.


Facility Size: 85,000 sq. ft. Employees: 56.


Molding Processes: Nobake, V-process and green sand.


Alloys: 200, 300, 500 and 700 series aluminum and copper-based alloys 905, 922, 954 and 955.


Key Markets: Cryogenic pumps, robotics, automotive prototypes, electric motors, aerospace, military, machine tools, medical, food processing and architectural.


2012 Sales: $10 million.


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