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data centres In the data centre What is the current data centre landscape like? Industry experts share their experience Verne Global’s site in Iceland Tate Cantrell, chief technology officer at Verne Global D


ata centres in general are becoming a focal point like never before as the staggering growth of the internet, and


especially the growth in the mobile arena, has pushed more and more cycles to the data centre. Mobile really has changed everything – not just in the last 10 years, but in the last two or three years. With mobile internet scaling from one per cent of the total internet in 2009 to more than 10 per cent this year, the ability to add data is truly scaling at an impressive rate. Tis scale is pushing companies to search for efficient solutions. Te key objective of the data centre is to


produce an information product efficiently. Just as factories do, data centres and their operations are centred on keeping the efficiency high and the total costs down. In the case of the data centre, the goal is true computational efficiency and in Iceland we extend this beyond energy; we offer carbon efficient solutions without a price premium. Te concept of efficiency is, in many ways,


a new focus of the data centre industry. Te expectations for efficiency in the mechanical and electrical systems have grown dramatically over the last decade. However, attention is now turning toward the applications themselves and ways of tuning them to reduce the energy


www.scientific-computing.com


and, ultimately, cost consumption in the data centre asset. At Verne Global, we use modular deployment techniques to make Iceland’s dual-sourced renewable power grid available for powering the most intense computational requirements. Additionally, we have prepared our site in Iceland for web scale growth by harnessing large, redundant transmission connections to Iceland’s robust energy network.


THE KEY OBJECTIVE


OF THE DATA CENTRE IS TO PRODUCE AN INFORMATION PRODUCT EFFICIENTLY


Te first step in establishing an efficient


operation is business alignment. Te objectives must be understood before selecting the products and tools that will create efficiencies for the business. Ultimately, the business leaders must understand their business objectives and communicate those into IT asset requirements. Data centres enable top line growth for enterprises when properly leveraged, but costs will potentially outweigh benefits if the


deployment strategy is leſt to linger. Businesses can now choose industry- standard products that allow them to deploy data centre assets more quickly than ever before without stranding capital costs. Recently, we completed the deployment


of a fully outfitted, redundant data centre installation in four months, thanks to our industry relationships and the modular solution that we chose in order to take advantage of Iceland’s favourable environment. Tis facility was fabricated and fully tested in a purpose-built factory prior to being delivered directly to our site. All components were reconnected and then fully tested for site integration. Every solution that we invoke must be


flexible enough to meet the needs of data centre customers that come from anywhere in the world and so we search for platforms that allow customers to quickly deploy and thereby rapidly realise the benefits of cost savings and carbon efficiency that Iceland offers.


OCTOBER/NOVEMBER 2012 21


Verne Global


Verne Global


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