Establishing your brand and creating revenue from it
Bernardo Moya I
n the last six years I've had the opportunity to work with many trainers and authors and also to review the “brand strategy” many have followed to achieve success.
In some ways it's pretty straightforward.
Sure, it's not done by magic and it's certainly not always easy, but at the same time it's not rocket science. The fact is, building that brand of yours is a process. So if you're an author looking to get "out there" to the general public, here are my tips for you: b info@thebestgroupinternational.co
Here are the questions I ask of authors:
Is their brand working for them? Are they focussing on getting their IP to work for them in the future for when you may want to retire?
Have they really reviewed what products they would like to develop?
Do they have a clear plan or strategy? Are they taking suffi cient attention to their social media?
Ask yourself the same questions!
Have a Plan - it reduces mistakes! Getting it right from the start is going to save you a lot of time and a lot of tears. Six years ago, branding was new to me - yet today one of my companies is one of the leaders in the Personal Development world. It's true that I made some mistakes on the way - but now I can proudly say that our company has a proven track record of high customer satisfaction from producing content and fi lling seminar rooms. We must be doing something right!
Set Up A Success Checklist: If you’re interested in sharing your wisdom and want to make a VERY decent living or even become a millionaire, here are some points you might want to put on your success checklist:
• The Team: if you can afford it surround yourself by a good team of professionals, including a good IT provider who can design you a fantastic web page and help you with social media. What's more get, a professional coach or career adviser and a PR. Remember, it doesn’t have to be expensive.
Get Advice - and ask some important questions! You might be very knowledgeable, extremely eloquent, maybe even relatively famous - but are you exploiting your brand? Training, learning and getting advice from key players is important. The reason many people now come to me for advice on creating products or, promoting seminars and workshops is that we have developed the know-how. I analyse authors and look at how I can really help them bring in revenue streams they hadn't thought of easily.
• Learn From Others: Model people who have been successful, review the products they have created and how they started.
• Be Honest With Yourself: Disassociate yourself from yourself, be critical about your brand. If you were a product what would be the one word that defi nes you? Ask yourself, how do others see you?
• What's The Plan? Come back and review this continually. You have to look at where you are now, but most importantly where you want to be. Ask yourself, how much revenue would you like to generate? What products would you like to create? How many types of seminars?
With this checklist and these suggestions to think about, you can go a long, long way! Bernardo Moya is the CEO of The Best You, NLP Life Training and the UKCo, with many years' experience in setting up that brand. To find out more about how he can help you, contact him at Best You magazine!