The fact is, despite the recession and the terrible weather here this year, we in the United Kingdom have seen ourselves in a new light. We've been surprised to see how proud we are of our country, and how it can still do amazing things on the world stage. The words Inspiring and Legacy, so widely used during the Olympics and Paralympics are what The Best You represents. Our company slogan is: “Life without
Limits, Inspiring People, Inspiring Stories, Inspiring You”. Every day during the amazing summer of 2012, we saw massively inspirational stories from the Olympics and Paralympics – as people from all over the world did the most extraordinary things. For us in the UK, seeing Team GB
fi nish with 65 medals - 29 gold, 17 silver and 19 bronze was extraordinary. And the great thing is that so many other countries went away with medals – some representing countries that had never won a medal before. It's true to say that we have learned
WELCOME TO THE FIRST EVER BEST YOU! I
Bernardo Moya, CEO of The Best You reflects on an extraordinary summer for the UK. Two words have been doing the rounds this summer. They are #inspiring and #legacy.
n the UK we've heard them a lot, and I know that for many people the fact that even the most cynical of Brits were happy to use them has come as a genuine surprise.
a whole new respect for our athletes – people such as GB sweetheart, Jessica Ennis, Rebecca Addlington, Bradley Wiggins, Gemma Gibbons, Sir Chris Hoy, Victoria Pendleton, Mo Farrah, Greg Rutherford, Christine Ohuruogu, Andy Murray and so many others. One of the great things about such events
is that we learn to identify with people who are absolutely dedicated to what they do. We marvel and – yes – it's true – we are inspired. This is equally true of the amazing
Paralympics team the UK fi elded. Their medal total was 108, with 31 gold, 39 silver, and 38 bronze. Amazing super humans such as David Weir, Hannah Cockroft, Johnnie Peacock, Josef Craig, Sarah Storey, Jonathan Fox, Ellie Simmonds, David Weir, Sophie Christiansen, just to name a few, show us what we are capable of with determination and grit. Of course, not every competitor could win a medal – but our respect goes out to them. They, too, were extraordinary. I was thinking what being part of the
Olympics represents. Among many things, these words come to mind: Attitude, aptitude, commitment,
confi dence, courage, desire, drive, determination, hunger-to-win, motivation, passion, resilience, strength, resolution, positive thinking, positive visualisation and
Watch Bernardo's video
more. They also mean days of disbelief, doubts, fear, injury, pain, sacrifi ce, sadness, setbacks - but ultimate triumph. These amazing athletes are like us, with
our ups and downs, and so for us, their examples of overcoming and competing and being their best are something we can learn from. It's important, too, to remember that
these guys haven’t achieved it alone. They have had coaches and families that have supported them and believed in them. So, what is it that we can learn from
them and from the whole Olympics and Paralympics phenomena? Possibly this: that anything you do in life
requires commitment, determination, focus, a lot of hard work. To get it requires seeing yourself succeeding in life, winning, focusing on your abilities not your disabilities, and never letting anything or anybody say you can’t achieve it. That's the spirit of The Best You magazine. b
We want your stories The Best You is all about inspiring people. If you have a tale to tell that you think will help someone become the best they can be, please tell us.
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