PRIME PEOPLE | NEIL WOLFENDEN |


NEIL WOLFENDEN CYNOSURE


Rosalind Hill talks to Neil Wolfenden about his passion for the aesthetic laser industry, and why customer satisfaction should always be at the centre of everything we do.


should be on the customer. 'Selling lasers is important, but what's


F 54 ❚


more important is happy customers ® otherwise you won't sell lasers,' he explains. 'I believe in the 80/20 rule and always have: 80% of your energy should be focused on the customer, while the remaining 20% is on new business, because customer satisfaction and the relationship between our company and every one of our customers, as individuals, is at the heart of the successful working relationships we have built when selling each laser.'


September 2012 | prime-journal.com OR NEIL WOLFENDEN,


Managing Director of Cynosure UK, the aesthetic and anti-ageing industry is a service industry, and that means that the focus


And it would seem that this


customer-focused attitude is something that has influenced the entirety of Mr Wolfenden's career. 'I still vividly remember the first laser I


sold and who I sold it to ® I remember all my customers!'


Selling lasers is


important, but what's more important is happy customers .


Clinical results Neil began his career in the 1980s as a medical salesman for a company called Auto Suture Company (now Tyco), and quickly found his passion for laser technology when keyhole


surgery


became the new art of minimally- invasive surgery. After building a good reputation and progressing his career with Laserscope and Candela, he joined Cynosure as MD in 2010. 'Cynosure is a manufacturer and


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