Seminarprogramme


The IJL Seminars are a fantastic opportunity for retailers, designers and manufacturers to be inspired and learn. A little expert advice can go a long way and make all the difference to your business. This year the sessions are split into three streams: Inspiration Theatre, Industry Insights and Successful Retailing.


Inspiration Theatre sponsored by Silver Promotion Service


The IJL Seminars are extremely popular and free to attend so be sure to arrive early and avoid disappointment as entry is permitted on a first come, first seated basis!


To view more detailed information on each session and speaker profiles, please visit www.jewellerylondon.com/seminars


Key to Streams: Inspiration Theatre


Sunday 2 September Time


10.30 - 11.30


Industry Insights Successful Retailing


Title, Speaker & Synopsis


Creating, Communicating and Implementing an Ethical Code for your Business*


Speaker: Peter Oakley, Royal College of Art / benchpeg


Ethics and sustainability are becoming mainstream issues, altering customers’ perceptions and influencing their purchasing choices, a change that is having an impact on the whole jewellery supply chain. This presentation will discuss the benefits and pitfalls of creating or extending your organisation’s own ethics and sustainability policy. It will also explain how to ensure you not only have a coherent and workable policy, but that everyone working in and with your business knows what it is.


10.30 - 11.30


The Future is Mobile – Be Prepared Speaker: Eddie Prentice, Digital Marketing Consultant


Shoppers accessing eCommerce sites via mobile devices has grown significantly over the past 18 months. This is due to the increased take up of smartphones, faster browsing speeds and better mobile marketing. The roll-out of 4G networks in the next year will further accelerate this trend. This seminar will help you understand the underlying dynamics and what you need to do to protect your sales in an increasingly mobile world.


10.30 - 11.30


The Psychology of Sales Speaker: Brad Huisken, President, IAS Training


This session will discuss what customers are thinking when they enter a jewellery store for the first time, along with their subconscious thoughts and the real goal of a sales presentation, and the three types of customers that come into a jewellery store – as well as how to maximise each potential customer type.


Successful Retailing


Victoria Room Inspiration Theatre


Stream & Room


Industry Insights Whitehall Room


Correct at time of going to press


10: Show Directory seminar programme


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