11.35 - 12.35


The Essential Guide to Gem Treatments


Speaker: Mehdi Saadian, Education Manager, GIA London Advances in technology, increased demand for lower-priced materials and reduced production of quality material have contributed to a steady increase in gem treatments in recent years. This presentation will provide an update on the most important of them and detail how, with gemmological knowledge, you can educate your customer and satisfy their needs better.


11.45 - 12.45


Will Bloggers Ever Go Away? Speaker: Callum Watt, Blogger, Maketh the Man


The rise of the blogger has changed the way marketers engage with consumers like no other media has done before it. Now anyone can have a influential voice and all from the safety of their bedroom. But what are the risks with working with bloggers, and how is the industry changing to adapt to them? Indeed, do brands need to care about bloggers at all, or are they just a fad that will go away in time?


12.00 - 13.00


Sustainability and How it Affects Retail Jewellers


Speaker: Hazel Kay, Marketing & Branding Consultant, Hazel Kay Consulting Jewellery retailers and manufacturers need to survive in a highly competitive world and no company can afford to lose the trust of their major stakeholders. There has never been a more important time to focus on corporate social responsibility.


12.45 - 13.45


Ethics and Sustainability 2011-2012 and Beyond – A Panel Discussion* Chair: Peter Oakley, Royal College of Art / benchpeg


How does engaging with ethics or sustainability affect your company? This session will introduce a panel of jewellers and jewellery suppliers who have all made ethics or sustainability a key part of their business strategy. Each of the panellists will explain the approach they have taken and what this has meant in practice for them and their clients over the past year. The session will include opportunities to ask the panel about the realities of implementing an ethical or sustainable business model.


13.00 - 14.00


Retailer or Brand? Speaker: Jayant Raniga, Brand Manager, PureJewels


As an independent business, are you a retailer or a brand? The commitment to be a brand can sometimes be overwhelming and often bewildering – is it worth the investment and effort? Jayant Raniga, brand manager of family-owned PureJewels, will explore the challenges and decisions faced when an independent retailer embarks on the journey of becoming a brand.


13.15 - 14.15


Execution vs Strategy – How Not to Let Social Media Takeover the World


Speaker: Hazel Kay, Marketing & Branding Consultant, Hazel Kay Consulting With the pressure on to deliver constant activity and content across multiple channels, marketers and retailers can all too often dwell on tactical ideas without a sound commercial rationale. It’s all too easy to let Twitter, Facebook and the rest take up too much time and energy and to let your CRM programme inundate your customers. This session will go back to basics and help retail jewellers refocus on the commercial and strategic rationale behind their marketing activities.


14.00 - 15.00


A 2nd Renaissance – Using Past and Future Technologies to Revitalise the Industry*


Speaker: Jamie Hall, Contemporary and Medieval Metalworker, Primitive Method The presentation will examine concepts of art, craft and commercial practice, and discuss the techniques and technologies we can use to build a legacy that we can all be proud of.


*organised by benchpeg


Successful Retailing


Victoria Room Inspiration Theatre


Successful Retailing


Victoria Room


Industry Insights Whitehall Room


Industry Insights Whitehall Room


Inspiration Theatre


Industry Insights Whitehall Room


11: Show Directory seminar programme


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8