13: Show Directory seminar programme


10.00 - 11.00


Recession Proof Strategies Guaranteed to Increase Sales


Speaker: Dennis Reid, RPS Chairman, Retail Performance Specialists Ltd. This session will discuss:


• the proven plan to deliver increased sales • a dashboard to measure the performance • the systems that ensure success • the discipline to make it happen


10.45 - 11.45


Do You Know Where Your Gold Comes From?


Speakers: Catherine Sproule, Responsible Jewellery Council and Ruth Crowell, London Bullion Market Association


RJC Chain of Custody and LBMA Responsible Gold: providing support for supply chain due diligence. The watch and jewellery supply chain is increasingly being asked: ‘Do you know where your gold comes from?’ Initiatives such as the OECD Due Diligence Guidance and Section 1502 of the USA Dodd-Frank Act are redirecting this question to knowing your gold refiner. This session will address:


• why conflict-sensitive sourcing has become important, and the role of refiners • the LBMA Responsible Gold Guidance • the RJC Chain-of-Custody Standard • connections between industry initiatives Questions will be taken.


11.30 - 12.30


Maximising Sales In Tough Times Speaker: Brad Huisken, President, IAS Training


With the competition increasing from the mass merchandisers, other retailers, the internet and the perception the media has given the public, retailers today have to learn how to sell themselves and the store. This session will detail topics such as how salespeople can help ‘brand’ the store, telephone campaigns, three responsibilities of a salesperson, handling objections, selling yourself and the store, customer follow-up, analysing lost sales and much more.


12.00 - 13.15


The Great Debate: Making a Difference Speaker: Steve Bennett, The Genuine Gemstone Company


The sixth Great Debate is facilitated by The Birmingham Assay Office in partnership with IJL. This initiative aims to provoke thought and prompt action in relation to ethical, social and humanitarian issues in the global jewellery industry. The theme in 2012 is ‘Making a Difference’. Panellists Steve Bennett, founder of The Genuine Gemstone Company, formerly Gems TV, Vanessa Burkitt of the Catherine Jones Foundation, and Adam Jacobs of Foundation Jewellery will each demonstrate how they make a difference. The Debate gives everyone the opportunity to air views and share experiences.


12.30 - 13.30


Lean Business Solutions – Manage your Accounts Online* Speakers: David Gauld and Emily Coltman, FreeAgent


You want your business to be a commercial success, but you don’t need to have accounting training to stay on top of your finances. The FreeAgent team look at how you can join the dots between your business tools – allowing you to run your business better by reducing the time you spend managing the technical, behind-the-scenes stuff and ensuring you’re firmly in the cockpit when it comes to your accounts.


13.00 - 14.00


Social Media Marketing – Tools of the trade, the ‘DOs & DON’Ts’ Speaker: Eddie Prentice, Digital Marketing Consultant


Facebook, Twitter and blogs are now an established part of the internet marketing landscape. However, people still get it dramatically wrong. This seminar will show you the main tools of the trade and guide you on how to promote your brand through social media.


Successful Retailing


Victoria Room


Industry Insights Whitehall Room


Successful Retailing


Victoria Room Inspiration Theatre


Successful Retailing


Victoria Room


Inspiration Theatre


*organised by benchpeg


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