special section Innovative Centers and Unique Venues Milwaukee
In the heart of a dynamic downtown, Milwau- kee’s one-stop-shop convention center cam- pus — including the Frontier Airlines Center, Milwaukee Theatre, and U.S. Cellular Arena
— makes it easy to plan meetings with just one point of contact for all three venues. And when it’s time to go off site, a plethora of art museums, waterfront spaces, and sports and gaming venues are just a few of the options for exceptional special events. Ease of accessibility is possibly the Fron-
tier Airlines Center’s greatest asset. Cutting- edge technology, 16 loading docks, and three drive-in ramps give attendees and exhibitors direct access to its exhibit hall and 265,561 square feet of meeting space, making the center an ideal fit for exhibitions, trade shows, and conventions. At the historic Milwaukee Theatre, flexibility allows the space to morph
Successful meetings happen here
from a 4,100-seat full house to a smaller, more intimate space for private events. Next door, the 12,700-seat U.S. Cellular Arena has 24,000 square feet of dining or trade-show space, and its forward-thinking green initia- tives include the recent addition of a compre- hensive recycling program. When it comes to off-site events, a popular
choice is the Milwaukee Art Museum, named the “world’s sexiest building” in 2011 for its Burke Brise Soleil — a wing-like sunscreen that opens and closes twice daily. At neigh- boring Discovery World, the Pilot House offers a 360-degree-view of the lakefront skyline, and its spacious grounds provide additional options for elegant, al fresco events. Milwaukee’s other museum of choice is the Milwaukee Public Museum, which takes groups of up to 3,500 through the gas-lit, cob-
blestone streets of old Milwaukee as well as Africa, Asia, Europe, and even a Costa Rican rainforest. It’s game-on at Milwaukee’s Potawatomi
Bingo Casino, offering every type of gaming from slots to poker, plus a variety of meet- ing and banquet spaces that reflect the rich Potawatomi culture. Finally, planners will hit a surefire homerun with attendees with an outing at Miller Park, home of the Milwaukee Brewers and consistently voted one of the top ballparks in the nation.
Smart and beautiful Beyond a wide range of meeting and event spaces, the Frontier Airlines Center puts Milwaukee’s rich cultural heritage on display with a $1.2-million art collection. And two recently upgraded hotels — the Hilton Milwaukee City Center and Hyatt Regency Milwaukee — are only a skywalk away.