SPAIN
888 Brian Mattingley, CEO
CIO: How important was gaining the Spanish licence to 888?
Brian Mattingley (BM): Spain is an important market for 888 and we were pleased to get a licence. Our strategy remains clear - the future of the online gaming industry is in regulated, legitimate and safe online gaming environments, and we will work within these regulations. We have the right offering to obtain a significant market share in the Spanish market.
CIO: What specific products does this licence permit you to offer in Spain?
BM: Casino, Poker, Bingo and Sport.
CIO: How big a part of your business has the Spanish market been in recent times? BM: Approximately 5% in 2011.
“We have the right offering to obtain a significant market share in the Spanish market”
CIO: Was there ever any doubt that you would seek and receive a Spanish licence?
BM: Spain has been an important market to us and, as long as the regulatory and fiscal environment was not too onerous, there was little doubt that we would apply for a licence, and we were always confident of receiving one.
CIO: How big an issue was the back taxation?
BM: We were somewhat surprised at two things - the timing and the use of legislation that had never before applied to online gaming operators.
CIO: What are your current activities and future plans in this market place?
BM: As with all of our markets, we continuously analyse the performance of our products and target our marketing spend accordingly. Our initial focus will be on our Poker product, which has performed exceptionally well in all markets over the last 18 months.
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CIO: What do you think the future is for the Spanish market?
BM: In all markets that are bringing in new regulatory environments, if regulation is formulated in a way that allows operators to use their skills and expertise and to operate a full and comprehensive product offering we see a bright future. In Italy we saw significant growth in the market as operators were allowed to advertise and market their products, and we hope to hope to see similar trends in Spain. Our focus will be on our products and building significant market share.
CIO: What do you think 888 in particular has to offer this region?
BM: All of our product offerings are tailored to local markets – with specialist games and payment solutions. We also believe that we offer a different playing environment to our customers, with an emphasis on enjoyment, inclusivity and sociability that has helped to drive tremendous growth in 888Poker.
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