TCSJOHNHUXLEY
Hungry for Asia I
The roulette wheel is spinning and TCSJOHNHUXLEY are placing their bets on Asia’s greener pastures with a new strategic growth plan for the region
n response to the extraordinary and consistent growth the gaming industry has seen in Macau in particular, and Asia in general, TCSJOHNHUXLEY are refocusing their strategic developments in the region.
“Asia is an extremely important market to TCSJOHNHUXLEY”, company CEO Cath Burns tells Casino International – and she should know; having served as Vice President Asia Pacific for Bally Technologies for almost six years before joining TCSJOHNHUXLEY March this year, she’s no stranger to Macau or Asia. The priorities of TCSJOHNHUXLEY’s strategic
growth plan call for the strengthening and expanding of the team and improving operational efficiencies across the region. Now heading TCSJOHNHUXLEY operations in the
region is Rebecca Kingswell, recently promoted to General Manager Asia. “Rebecca’s knowledge and experience is critical to
our growth plans for the region,” says Cath Burns. And in a region where talent is so hard to recruit and maintain, she is “delighted to have such an experienced leader to head up operations in Asia”. In her previous role as Executive Director of
Operations, Kingswell was instrumental in the success of the company in the region. She has worked extensively in Asia over the last 17 years, gaining immeasurable experience and local knowledge. Rebecca has spearheaded the company’s success across the region, penetrating markets in Macau, Singapore, Malaysia, Vietnam, Cambodia, Myanmar and Laos.
“Macau still remains an extremely important
market for TCSJOHNHUXLEY,” Kingswell guarantees. The company’s strategy for Asia’s gaming Mecca is to “continually develop products that will assist casinos in maximizing table game performance”. They do this by spending time talking to customers and acting on their feedback. “We have an exciting range of technical products, which allows casinos to tap into a younger market demographic and attract a new type of player to the floor,” Rebecca says. Operational efficiencies in Macau have also been implemented to maximise growth potential and streamline services. These include expanding
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warehouse facilities to provide better consolidation of orders and enhance the ability to hold more stock, thus enabling quicker turnaround of orders. Besides Macau, Rebecca believes there is a lot of
growth potential in other Asian markets particularly the Philippines, Vietnam and India. The focus now is on “developing plans that will
allow us to deliver the best products, service and support in the region. And as markets expand, we will continue to expand
our team with them,” Rebecca adds. TCSJOHNHUXLEY is already strategically placed in Macau and Singapore, with additional technicians located in the Philippines and Malaysia, to ensure after sales service and support to cover Asia. Technical Service and Support is also being
restructured and the company plans to continue to recruit the best technical candidates available that will allow greater customer coverage of Asia and the growing Macau base.
Team building
An operation is only as strong as its team, and TCSJOHNHUXLEY has been on the prowl for talent. “The importance of building a strong focused
team and maximizing operational efficiencies in this rapidly expanding market is critical to our success,” believes Rebecca Kingswell. Of note is the new appointment of Sales Director
for Asia, Andrew Hanley who joined the team in early June. With 18 years of gaming industry experience, Hanley has worked extensively in the Asia Pacific region and has been based in Macau for the past five years. As Vice President International Sales at Transact Technologies, and more recently Sales Manager Asia Pacific for Bally Technologies, he has extensive sales, marketing, operations and customer service experience as well as considerable local market knowledge, which will be invaluable as the company develops its sales strategy in new and emerging markets, as well as continuing to support established customers. Another Sales Executive, Max Young joined the company at the beginning of May and comes to TCSJOHNHUXLEY with a strong sales and marketing background, having lived and worked in the US for 15 years, relocating to Macau in 2006. For the last five
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