NOVOMATIC
JOE PISANO: NOVOMATIC’S ‘MAN IN ASIA’
Novomatic were ably
assisted at G2EA by Joe Pisano, CEO of Jade Entertainment and Gaming Technologies, the official representative for Novomatic in the Philippines and Macau.
Casino International: How has your company’s relationship with Novomatic progressed?
JP: Very well indeed. I think I can best
describe Jade’s relationship with Novomatic as having progressed ‘step-by-step’. Our companies are also very comfortable with each other. One reason for that is we both have a core principle of duality; meaning that we are both involved as equipment suppliers and we are both also involved in operations. We operate the Oxford Princess and Casablanca
properties at the former Clark Air Force Base, some 60 kilometres northwest of Manila.
CI: How did the relationship with
Novomatic come about? JP: We actually first met at G2EA and
started a dialogue that led to us being appointed as Novomatic’s official representative for Philippines just over two years ago. Since then we have opened our subsidiary branch in Macau and, most recently, we have been following up on opportunities in other countries.
CI: So those are the next growth markets in Asia?
JP: Absolutely. The whole region has seen the success of Macau and Singapore, so now they want the same. The Philippines, via the coming to reality of the Entertainment City
extensive range of Novomatic electronic live games. On a bank of Novostar SL1 slant top terminals visitors were able to see and try for themselves the great choice of fully animated virtual versions of Black Jack, Baccarat, Bingo, Poker3, Caribbean Poker, Poker 3, Texas Hold’em Poker and Sic Bo as well as Novo Multi-Roulette and a selection of slot games, all available on each of the connected player terminals. The controversy in the exhibition hall and involving a local company and other equipment manufacturers did not in any way involve the Novomatic products
CI: Novomatic has been present in Asia for some time now, how are the company’s products being accepted?
JP: I have always felt that Novomatic’s step
by step approach is correct. The relationships are in place and the product has been universally well accepted. In the Philippines, for example, Novomatic products are consistently in the top three performers and, to quote one specific example, the NovoStar SL slant tops are without doubt the number one performer in their category.
CI: Finally, if you could send a message
to every licensed casino operator in Asia, what would it be?
JP: Novomatic is coming. We have the
products and the service backup and Novomatic will deliver the performance that your needs!
on display and so booth visitors could, and did, evaluate the presented products uninterrupted. Completing the Novomatic booth display was
Octavian’s modular and highly ‘tuneable’ casino management system ACP (Accounting Control Progressives System). The system’s ‘add-on’ functionality includes profit calculation, TITO, Cashless and Player Loyalty has already proved itself to be an extremely attractive ‘package solution’ in many international markets and attracted considerable interest at G2EA also.
complex in Manila, will be the next really big market and then others will follow.
JULY/AUGUST 2012 33
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