contents Convene® TheMagazine of the ProfessionalConventionManagementAssociation 32

THE 19TH ANNUAL MEETINGS MARKET SURVEY

Ready to Turn the Corner Don’t read our Meetings Market Survey if you aren’t a realist: Nearly half of respondents said they had fewer attendees at their largest event last year than they did in 2008. But do read the survey if you’re looking for signs of hope: Fewer planners say their budget was cut for 2010, and three-quarters of respondents believe attendance will hold steady or grow this year. And more than a few meeting professionals said that

the trials of 2009 would be good for the industry in 2010—because they’ve forced everyone to reevaluate how business is done.

Michelle Russell

3_10 Volume 24, Issue 3

www.pcma.org

pcma convene March 2010

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Cover Illustration by Dave Calver