NEWS
BikeBiz Bible 2013 registration now live
Businesses can send in their details from today By Mark Sutton
FROM THIS month, registration for the 2013 BikeBiz Bible directory is once again open – so if you’d like to feature, or revise the details previously listed for your business, get in touch.
Published and mailed with our December print magazine, the Silverfish- sponsored 2013 instalment retains the categorised A-to-Z format, compiling business in the following categories:
Services and training Media and publishing Distribution and wholesale E-commerce and Epos Organisations, charities and associations Manufacturers, standalone brands, framebuilders and agents Event organisers, event hosting, holiday and hire Retail, workshops and mail order Marketing, PR and consultancy
In association with
To submit your company’s details, email
BikeBizBible@intentmedia.co.uk and include only your business’ name, phone number, website and a maximum of two categories in which your business is most relevant.
For advertising opportunities, including logo placements, please contact
Carly.Bailey@
intentmedia.co.uk or
Jennie.Lane@
intentmedia.co.uk, or call 01992 535646.
Madison unveils marketing restructure
FOLLOWING EXPANSION, Madison has restructured its marketing department to enable it to deliver its brand goals in the UK and Ireland. Reporting directly to CEO Dominic
Langan, Kellie Parson is head of marketing. With a wealth of experience from stints at Factory Media and Oakley, Parsons joined Madison 18 months ago. She takes overall responsibility for the marketing department, focusing on event project management, sports marketing, ad campaign planning and overall staff management. James Champion is a fairly recent addition as consumer marketing coordinator. Champion joined from CSG and is responsible for consumer events co- ordination, sports marketing and assisting Parsons in all consumer marketing support.
Madison has reorganised its marketing department to enable it to deliver its goals following expansion.
Ruth Schofield has also joined the
team, following a four year stint at Future Publishing. Schofield takes on the role of trade marketing and events manager, where she will oversee Madison’s presence at all trade and consumer events, as well as the company’s own internal iceBike* trade show.
Jack Geoghan has been appointed
internally to the role of trade marketing coordinator and works in conjunction with Schofield as part of the trade marketing team.
In addition competitive road cyclist
Chris Snook has become the new Madison press officer. Finally, the marketing
department is rounded off by Ian Carter as communications officer. In this role, Carter is responsible for Madison’s various social media accounts, websites, email campaigns and press releases. 0208 385 3385 There is more people news in our Recruitment section on page 55
Bern releases female SKU due to demand
DUE TO popular demand, London- favourite Bern has launched the Lenox helmet – a female version of its popular Watt model.
This smaller outer-shelled version of the
Bern’s Lenox helmet, produced after the Watt helmet proved a big hit with women
Watt, with softer lines and vents, is offered in feminine colour schemes after women took to the Watt helmet in their droves. UK distributor Ultra Sport told BikeBiz: “If you stood on a street corner in London during the rush hour you would tend to see quite a lot of women riding by wearing the Watts. “We actually did a collaboration version of the new Lenox with specialist women’s
6 BIKEBIZ JULY
retailer Cycle Chic and that was first available in May.” The Lenox retails between £50 and £60 dependent on colour. The original Watt helmet was inspired
by skate style headgear. Bern also serves the snow, ski and
wakeboarder markets with helmets and features head gear for most genres of cycling that don’t make wearers ‘feel self conscious or nerdy about wearing helmets’, the brand said. Interested dealers should contact
stuart@ultrasporteu.com www.bernunlimited.com
BIKEBIZ.COM
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