OUTDOOR & FITNESS
Global outdoor industry heads to Friedrichshafen
OutDoor is taking place on the shores of Germany’s Lake Constance this month
By Jonathon Harker
OVER 900 exhibitors from 40 countries will be visiting Friedrichshafen later this month for a record breaking OutDoor trade show. Running from Friday July 12th to 15th, the show will feature over 1,000 brands with global participation at 80 per cent, according to organiser Messe Friedrichshafen. The Eurobike venue has tied the international event to remain at Friedrichshafen following a contract with the European Outdoor Group – the European industry association – into 2013 and beyond.
The location has hosted the show since
it began in 1994. "Collectively, Messe Friedrichshafen and the EOG have proven that they can build a first class event for the outdoor industry, and an extended contract secures this for the coming years,” said David Udberg, president of the European Outdoor Group. “Partnerships of this quality are few and
far between and we are immensely proud of what we have achieved together.” The exhibition grounds in the shores of
Lake Constance will feature 85,000m2 of exhibition space, with product ranging from backpacks and sleeping bags to climbing equipment. Montane – lightweight, multisport
endurance mountain gear brand – has exhibited at the show for over ten years and called OutDoor a key event for the
“We’ve collectively proven that we can
build a first class event for the outdoor industry.”
David Udberg, European Outdoor Group
outdoor industry in Europe and the rest of the world too. The brand gave BikeBiz a hint of what it
was bringing to the show: “We have many new styles for SS13. In particular a hyper breathable and waterproof anorak that weighs less than 145g and a new collection of rucksacks.”
www.outdoor-show.com
PIC CREDIT: Messe Friedrichshafen GmbH
Stoneleigh trade event opens visitor registration By Jonathon Harker
WHILE THE globe’s outdoor industry members will be on descending on Friedrichshafen this month, the UK’s own event – September’s Outdoor Trade Show – has officially opened registration at the official site
www.outdoortradeshow.com. As well as registration via a single online page, the portal lists the latest floor plan and exhibitor list. Over 100 companies have signed up to exhibit at the show, which is timed for spring/summer 2013 previews as well as in time for top-up orders for Christmas. Last year 135 companies showcased their ranges at the event.
52 BIKEBIZ JULY
Outdoor Experience’s Steve Harris of Outdoor Experience said of last year’s show: “OTS 2011 was extremely rewarding for our business, with a chance to meet with existing and new suppliers, as well as catch up with friends, old and new.” This year the show incorporates a large outdoor area to accommodate the Tent Show, creating what the organisers said is the largest outdoor trade show in the UK and possibly even the largest outdoor tent display area in Europe. From Sunday September 9th to Tuesday 11th the indoor and tent areas will be open concurrently. On Wednesday September 12th the tent area will be open only. Entrance to the event is free. 0161 9807242
BIKEBIZ.COM
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