in association with ELECTRIC BIKES
NEWS IN BRIEF Electric Swift folder in
the pipeline Pencilled in for early spring 2013 is an electric adaptation of Swift’s folding bike. It will use WAW Associates’ conv-e conversion kit, following extensive talks with Swift folder designer Peter Reich. WAW Associates has also been
appointed exclusive importer of the brand to the UK.
sales@swiftfolders.co.uk
Hero Eco cuts prices
to reach C2W market Three models in bike brand Hero Eco’s range are now under £1,000, meaning they are within the all- important price range to make them applicable for the cut price bike purchasing cycle to work scheme. Dealer feedback helped drive the change, Hero Eco said, which sees its Fast4ward 36V e-bikes reduced.
www.heroeco.com
E-bikes drive Derby
Cycle revenue growth German bicycle manufacturer Derby Cycle reported strong half year financials and cited electric bicycles as a key component in its impressive performance. According to a statement from the firm, e-bike sales were up 35.5 per cent in the six months to March 2012, up to 44,385.
www.derby-cycle.com
E-bike championships
at Bristol’s Green Week Ten electric bicycle manufacturers entered their machines into a series of races up the steep Park Street in Bristol as part of a e-bike championship. The rides took place for the first time as part of Bristol’s Big Green Week in June this year. They were organised by Atmosphere Electric Bikes shop.
www.electricbikes.org.uk/
Think e-bikes are for
the aged? The world of electric bicycles may still be best associated with more mature cyclists, but the sector may have just got a new poster child (almost literally) in Miley Cyrus. While the likes of The Daily Mailrevelled in the fact she got a puncture on her brand new e-bike, the sector could be about to receive a boost following the hugely influential star’s purchase.
Got any Electric bike news you’d like to see in these pages?
Then let us know at
BikeBiz@intentmedia.co.uk 44 BIKEBIZ JULY
BIKEBIZ.COM
Police beats cuts by growing bike fleet
Wisper and E-Bikes Direct supply e-bikes to the force By Jonathon Harker
BODIUM, EAST Sussex bike retailer E- Bikes Direct has been enlisted by Wealden Police to grow their crime- fighting electric bicycle fleet. The constabulary at Wealden Police will now have 17 Wisper e-bikes at their disposal, following a two-bike trial that began last year. The electric bikes are marked in police livery and will have a high visible presence across East Sussex. “The initial trial of the electric bikes in
Wealden proved incredibly popular with officers and residents,” explained a Sussex Police spokesman. “Due to this it was decided to roll the initiative out across East Sussex giving officers another way of accessing local communities.” During the trial, the bikes were
instrumental in an arrest on Hailsham High Street, providing officers with speedy access to the crime scene from a rural patrol within minutes without using a car, with the bike riding officer beating other officers to the scene. Sgt Howard Nevill said: “The e-bike
proved an invaluable asset in assisting me in getting to the area quickly and directly. The bikes were purchased first and foremost to ensure local officers can get access to areas but this time it proved to have another use as well.” Commenting on the growth of the
fleet, Inspector Tony Wakefield said: “It has been well publicised that Sussex Police are having to making financial cuts but it is imperative that where cuts
QUOTE OF THE MONTH “Cycling is good for your health, good for the
environment and helps to tackle congestion. We want to see more people taking to two wheels and this
includes electric bikes, which might be the attractive option for those who feel unable to tackle steep hills on a traditional push bike, or who might otherwise feel daunted by the idea of a long ride relying purely on pedal power. I have certainly enjoyed and appreciated the electric bike around the hills of Lewes.” Norman Baker, Transport Minister
“It has been well publicised we are
having to make cuts, but electric bikes were one area where we managed to improve our service to residents.”
Inspector Tony Wakefield, Sussex Police
are made, we ensure that our service to the public is either maintained or improved. The electric bikes were one area where we have definitely managed to improve our service to residents. We have made the neighbourhood policing teams more accessible to residents in Wealden and we are now able to offer this service to the rest of East Sussex. “The bikes will enhance Sussex
Police’s drive to reduce carbon emissions through the reduction in their fleet usage and by reducing fuel costs considerably the bikes offer excellent value for money.” Wisper’s David Miall added: “Electric
bikes are undoubtedly a superb choice for police forces wishing to see and be seen by local people, however that is not the extent of the benefits. In these days of financial cuts and the necessity to meet demands for lower carbon emissions the deployment of electric bikes are an obvious choice.”
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