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NEWS


CYCLE SHORTS


Black Diamond acquires POC


Safety and protective gear equipment brand POC has been acquired by Black Diamond Euipment for a cool $43.5 million.


Rouleur links with Potter publisher


Publishers of the Harry Potter books, Bloomsbury, are to assist sales and marketing of Rouleurs cycling books. The first to go on sale will be Coppi by Herbie Sykes and will be published in November 2012.


Kent’s Cyclopark has retail opportunity


Kent’s newly opened Cyclopark facility has an opportunity for a retailer to occupy a 112 m2 space. Cyclopark Trust CEO Laurence Tricker CEO can be contacted on 01474 338813.


Hell of the West now in September


The Kinesis-sponsored Hell of the West cyclocross sportive has moved to September 30th. Two distances will be available to those who enter.


Thieves pinch Road.cc and pro cyclist test rigs


Road.cc bike tester and pro cyclist John Whittington has been targeted by organised thieves in a raid on his occupied house. Be on the look out for a red/black carbon Merckx EMX3 Athena, a 26-inch, white name tagged Orbea Alma G10, a name tagged Orbea Alma S30, a blue carbon Obrea Onix, as well as pinched lighting and components.


Derby Cycle revenue jumps 17 per cent


In the first half of its FY 2011/2012 Derby Cycle saw revenues rise to €134.2million from €114.4million year-on- year, representing a 17.3 per cent increase.


For breaking news visit: www.bikebiz.com


4 BIKEBIZ JULY


Frames will carry laser cut detailing on higher-end builds


Sponsors come aboard BikeBiz Awards 2012


Flurry of announcements as the build-up begins to the industry prizes  More information on page17


By Jonathon Harker


GATORADE, NRG4, and Cycle-SOS have all signed up to support this year’s edition of the BikeBiz Awards. The partnerships come as lobbying opens


for the Awards, with prize night at the Hilton Birmingham Metropole, NEC on September 26th – the night before Cycle Show’s trade day. Leading sports nutrition brand Gatorade has become Platinum Partner of the awards, which is focusing closely on the cycle trade with a new distribution deal with Chicken Cyclekit. The brand is set for a high profile year with deals in place with British Cycling, supplying hydration product to the GB Cycling and Para-Cycling Teams during Olympic year and beyond, as well as having its products used by Team Sky. New distributor NRG4 has signed up to the BikeBiz Awards 2012 as Event Partner. The firm supplies MSC Mountain Bikes, MSC Components, Tumble&Fall Lights, Aerozine Titanium Components and Super B Tools to the trade.


Finally, Cycle-SOS, The Cyclists’ National


Helpline, has also signed up to the awards as Event Sponsor. “Gatorade is delighted to be supporting the BikeBiz Awards,” enthused marketing manager Ashley Read. “With the launch of G-Series Pro in 2011


our number one priority was establishing the brand with cyclists and triathletes in the UK, without the support of our launch retail partners and colleagues at Chicken Cyclekit our successful launch wouldn’t have been possible. “Throughout 2012/2013 we have a


focused plan to support independent retailers and online retailers and leverage our Team Sky and British Cycling sponsorships in-store. “Supporting the awards is a small way of


saying ‘thank you’ to our retail partners for their hard work and commitment.” NRG4’s Paul Connor added: “NRG4 is delighted to support the industry awards in association with BikeBiz.” Cycle-SOS’ Paul Darlington commented: “In 2012, with cycling foremost as the spirit


Sneak peak: Diamondback 2013 BMX


Early bird tickets cost just £20 before August 31st, and then £30 afterwards. Tickets include food and free drinks.


WITH BMX expert Jason Bonness now directing Diamondbacks progress in the UK market, BikeBiz was handed a sneak peak into the 2013 line ahead of an official launch at Melton Mowbray’s Terminal One skate park on June 28th. Having moved away from German


manufacturer KHE last year, the brand is now back in the hands of a UK design team, which works closely with the brand’s team in the United States. Bonness told BikeBiz: “We’re returning to a


more traditional standover height on each frame, which the market seems to have warmed to once more. This year, dealers will have access to bikes retailing from £160 to £450, with higher spec models hosting aftermarket bits from Odyssey and Alienation (£350 upwards), as well as removable lugs on butted frames and 25/9 gearing throughout.” 11 models will feature in all, alongside two


signature frames from Ben Hucke and Darren Reid and a number of aftermarket components. Complete bikes will land in mid- July, with the frames landing in August. Dealers are invited to a presentation to be


held at Terminal One from 2pm onwards on Thursday June 28th. The facility will then remain open for anyone keen to ride.


BIKEBIZ.COM


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