28 MusicWeek 15.06.12 FEATURELABEL SERVICES
can be utilised to provide additional services for artists or labels without them needing to sign a record deal. We no longer call it Integral but Global
LEFT AND BELOW Orchard artists: The company has worked with acts including Pitbull and The Black Angels
Physical distribution
We own and manage our sales and distribution in North America, servicing all major accounts and independent retailers. We also distribute in the UK, Europe, Australia and New Zealand via a network of local independent companies.
Artist services
We provide label services for artists, working directly with management to provide infrastructure including pan-territorial release and promotion coordination, marketing and promotion consultancy, advertising, D2C campaigns, logistics and manufacturing.
Sync licensing
Our team services the film, TV and advertising industries. We also have a proprietary creative platform for licensing professionals, Concentrated Music.
NeighboUring rights administration
We have direct relationships with 29 societies globally to deliver master rights information and collect on behalf of our labels. Our direct collections network means clients are paid promptly.
Mechanical licensing administration
We handle mechanical licence payments for our clients in the US and Mexico, which ensures the label’s obligations for publishing royalties in those countries are met.
Project Management and we have a staff of over 30 people to cover every aspect of what would be needed to make a campaign successful. We currently run a number of very successful service deals such as Frank Turner, Enter Shikari and Lisa Hannigan as well as two in-house labels (Play It again Sam and Different) plus another imprint,(PIAS Recordings), where we can license artists that don’t necessarily fit on the two in- house labels. We are ambitious, trying to cover all bases – but we like to support different people in different ways. We try to do things properly and we never do it by halves!
PIAS: FROM BASIC ADMIN TO TOTAL IMMERSION
By Peter Thompson, UK MD Quite a few years now, 2005 at a guess, we decided to start an additional services division at [PIAS] (then Vital) called Integral. The idea was that we could assist the smaller independent record companies in
maximising the marketing potential of any of their artists when extra input was required. This started off as a three-person operation and three of the first artists we worked went platinum, platinum and gold. Not a bad start! However, reality soon took hold: the problem
with service deals is actually getting to grips with the level of services that are required. The brief is potentially huge and there are no parameters. It boils down to two ways of doing things: you either provide a good logistical and administrative backbone to a campaign with a reasonable level of input into marketing and campaign strategy (works very well for established acts with a known fanbase); or you immerse yourself totally into every aspect of an artist’s campaign. Option one can make commercial sense but if
as the service company you are also investing money into marketing, the line between a financially successful campaign and a bit of a disaster can be very narrow. With Option two you also have added risk and increased overheads - but you’re given a lot more engagement with/commitment to the campaign and, ultimately, more satisfaction. You then start asking for longer terms, more territories, greater involvement with some of the artists and even involvement in the A&R process. Before you know it we might as well be a record company… So what did we do? We did both! We provide
INSET RIGHT To be Frank: PIAS has handled successful Frank Turner albums on a service deal
a well-resourced, knowledgeable and experienced structure of people and systems. And we sign or license an act directly to an in-house label imprint where we can develop a long-term strategy for the band knowing that we will hopefully be working with the artists for much longer than a 3/6/9-month campaign on a single album deal. However, when appropriate, this same team (or various aspects of it)
Services include:
Global Project Management GPM provides artist, managers and labels with a dedicated project manager that develops, co- ordinates and executes the architecture of a complete campaign. The service comprises access to: Marketing & Promotion; Digital and Social Media; Press, Radio (regional & national) and TV; Advertising and Media spend; Asset Creation; Remix or editing requirements; PPL/ VPL administration; MCPS administration.
Sales & Distribution
Physical and digital sales on a multi-territorial basis from a team that has won the Music Week Sales Award three times in four years. We provide access to global retail services which PIAS market and sell to on a localised basis through specialist staff within our network of offices. We have particular strength in securing promotion and driving revenues outside of the norm, not least through our PIAS Spotify App, dedicated YouTube team and playlist and catalogue marketing experts.
International
In house co-ordination and access to a worldwide network of international partners with full marketing and promotional capabilities; liaising with our offices in France, Belgium, Netherlands, Spain, Germany, Australia, Ireland, Japan, Scandinavia and our international partner network in all other territories.
Artist Partnerships
A dedicated department with GPM working with leading global clients in advertising, brands, television, film, online, video games, and corporate media. Operating across our European offices we provide clients with access to: Premium Music Brands & Content; Sponsorship of Tours & Events; Free Sync Music Searches; Quick Clearances; Marketing Services Including all Media PR/Promotion; Interactive Artist Campaigns; Bespoke Music Creation.
Production
Access to a respected, competitively priced in-house solution for physical product, posters, digital redemption codes etc.
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