26 MusicWeek 15.06.12 FEATURELABEL SERVICES
insight on an artist’s profile, social presence and real time sales. KLS has established offices and representation
in New York and Sydney, augmented by our U.K.- headquartered team headed by KLS Managing Director Paul Hitchman and KLS General Manager Pete Dodge. KLS deals and campaigns are flexible to suit
KOBALT: A SINGLE PARTNER SOLUTION FOR LABELS AND ARTISTS
By Paul Hitchman, MD, Kobalt Label Services
the individual needs of clients and are driven by a strategic understanding of the 21st Century market, combining the traditional expertise of product and project management with the power of data analytics to inform social media marketing strategies and D2C campaigns.
Services include:
Worldwide Digital Distribution To more than 200 online and mobile services worldwide via AWAL.
Physical Distribution
Via partnerships with leading independent distributors in all key territories.
Marketing Effective retail marketing campaigns with digital and physical retailers worldwide. Kobalt’s social media marketing team works with clients to devise strategies aimed at ptimizing presence, engaging fans and generating sales.
Data Analytics
KLS and AWAL clients receive exclusive access to BuzzDeck Pro, a world-class data analytics service.
With Kobalt Music Group’s groundbreaking Label Services division, a label owner or artist can now work with a single partner to market and distribute their music on a global basis, and via all digital, physical and D2C channels, whilst retaining ownership of their rights and assets. In January, Kobalt formed the division, Kobalt
Label Services (KLS), and announced its acquisition of AWAL, the highly successful London-based digital marketing and distribution company that provides digital distribution for more than 6,000 artists including Radiohead, Moby, Beck, Tina Dico, Chicane and Gabrielle Aplin, to name a few. As digital revenues overtake physical, and the
number and complexity of recording revenue streams continues to multiply, KLS empowers clients to take control of their rights and realize the full extent of their creative vision, whilst being able to plug into world class marketing, global distribution and royalty collection systems to maximize the potential of their releases. Our clients uniquely benefit from
Kobalt’s world-class technology, which has set new standards in royalty collection, transparent reporting, digital asset creation and delivery. As a Kobalt Music company, AWAL also gives its clients access to the most creative and innovative of digital distribution and marketing platforms, including exclusive access to BuzzDeck Pro, a data analytics service that delivers powerful
BELOW One of 6,000: Kobalt provides digital services for thousands of artists such as Beck
International Representation International release management and campaign coordination via Kobalt’s offices in key territories including the U.S. and Australia.
Campaign Management
Dedicated product managers for clients, with coordination of external PR, promotions and marketing teams.
Transparent Accounting
As the global leader in royalty accounting, Kobalt provides clients with detailed monthly reporting covering revenues received from all sources.
D2C
Our team at Kobalt has many years experience of setting up and managing bespoke direct-to- consumer campaigns.
Sync Licensing & Brand Partnerships
The Kobalt sync team provides a premium sync licensing and creative service supported by more than 40 sync licensing professionals worldwide.
Flexible Deal Terms
We enable clients to retain both ownership and control over all rights and assets – they pick and choose which services they require and, where appropriate, Kobalt will provide advances to fund marketing and promotion.
THE ORCHARD: TECHNOLOGY AROUND THE GLOBE
By Colleen Theis, MD, UK and Europe Founded 15 years ago, The Orchard is an independent distribution platform and services company that provides marketing, sales and business support with industry-leading technology and operations, forward-thinking strategy
and global positioning, allowing its artists, labels, filmmakers and production company clients to focus on creative endeavors.
Services include:
Digital distribution We have accounts with more than 600 digital and mobile accounts globally, and are always looking for ‘what’s next.’ We manage deliveries into all accounts via our proprietary platform, meaning no delivery queues or third parties, for a rapid, direct route to market.
Digital marketing
We have dedicated retail and interactive marketing teams, with staffed offices in London, Paris, Berlin, Barcelona, Florence, New York, San Francisco, Nashville, Mexico City, Sao Paolo and Buenos Aires, and local reps in 15 other markets. For us, marketing starts with a brick and leads as far as the imagination stretches.
BELOW Rave on: The Orchard has worked with Danish duo The Raveonettes
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