WARNER MUSIC ARTIST & LABEL SERVICES By Dan Chalmers, MD, Rhino & ADA UK
to ensure each release achieves its full potential. Our ‘menu’ approach takes in the full suite of
support functions including physical and digital sales and distribution, product management, digital marketing, promotion, publicity, manufacturing, brand partnerships, media planning and buying, D2C, sync and licensing. We can offer these services in the UK and
beyond. We don’t believe in one size fits all and we expect each deal will be unique to the individual act. Through our Rhino and ADA teams, we
auction on eBay, and getting someone to build a computer game for the album in exchange for a Lego set! The campaign was fully co-ordinated by
Essential, providing D2C and retail marketing as well as regular sales and distribution. Essential and Scroob’s efforts saw the album hit the charts at 35, and make the iTunes top ten, considerably higher than his previous album with Dan Le Sac. Scroob kept full copyright in the album and made a far heftier margin on each sale.
Services: Core Label Services,Physical and Digital Sales and Distribution (Worldwide), Campaign Marketing and D2C Quite different from his work with The Blue Nile this is a release where each online asset had to be created from the ground up - all parts of the campaign were product managed and co- ordinated by Essential in collaboration with Paul’s management. His website build, social media engagement and administration, sales (physical and digital) and D2C were all handled in-house at Essential to help deliver a first mid-week chart position of No. 3. Paul’s fantastic album is still being well received by all media with an amazing performance on Later of course being integral to the whole campaign.
Label Management; Product Management; European & Worldwide Distribution Options; North American Marketing Services; Campaign Marketing; Core Label Services; PPL & Neighbouring Rights; Mechanical Licence Applications; UK Official Charts Registration; Anti-piracy Coordination; Royalty Collection Services; Manufacturing And Product Design Partners; Promo Team Coordination – Worldwide; A&R Services; Commissioning Remixes; D2C; Website Creation And/Or Administration; Physical And Digital Distribution; Physical Sales Team; Digital Sales Team; Digital Marketing; Licensing & Sync
With the launch of Warner Music Artist & Label Services our ambition is to become the go-to partner for successful, established independent artists who want the flexibility to choose what support they need, but who don’t want to compromise on the level of expertise and experience they’ll have access to. Our model is built around creating a bespoke
service for each of our acts and label partners, assembling a dedicated team around them and ensuring that they receive priority treatment at all times. That’s why we will be selective about our roster – we want to create absolute focus around each artist in order to best leverage their existing fan base and help them reach new audiences
RIGHT Warner label service signings: Orbital and Johnny Marr
already have an impressive track record across a wide spectrum of big-name artists and renowned independent labels. These include The Smiths, Led Zeppelin, Rod Stewart, the Travelling Wilburys, Tom Waits (Epitaph), Eva Cassidy (Blix St.), Joe Bonamassa (Provogue) and Caro Emerald (Dramatico). In order to drive similar success for future partners we will draw from our extensive knowledge base and experience. In addition we have further strengthened and diversified our team to include dedicated marketing and digital specialists. But part of our artist promise is that we’ll
never be prescriptive – whatever the campaign needs, we’ll identify the best mix of experts, from within our existing network or from outside, and place the artist at its centre. We’ve already seen this approach bear fruit
with Orbital’s latest release. Having also recently signed Johnny Marr and with more exciting deals underway, we are looking forward to growing our presence in this exciting and rapidly-developing part of the business and working with the cream of independent music talent.