20 MusicWeek 15.06.12 FEATURELABEL SERVICES
RIGHT AND BELOW Absolute
establishment: George Michael and The Libertines
www.musicweek.com
Absolute: In-house and outsourced By Henry Semmence, MD
Absolute moves and adapts with the ever
changing market, whilst not forgetting the core elements that make up this process. Absolute is currently investing heavily and
developing a wide range of new digital marketing and promotional strategies to sit alongside and complement the traditional services of sales, manufacturing, marketing and distribution that it has been successfully undertaking for clients over the past 15 years.
Services include:
Physical Distribution Pick/pack deal via Universal.
Absolute is one of the oldest, most established companies in the ‘label services’ sector. It has been instrumental in the success of a wide range of releases with bands and acts as varied as Cascada, George Michael, Editors, Crystal Fighters, Dexys, The Libertines, Mcfly and Noisettes. Within this industry sector, Absolute is an
experienced and highly successful business, able to offer a full range of services either ‘in house’ or as managed outsource functions. Getting music to market in a way that can
maximise the potential of the copyrights is a specialised function that requires full understanding of all aspects of the process - managing it, marketing it and ensuring it is being paid correctly and on time. Absolute has a long, proven track record that
has delivered time and time again. Each release is different and Absolute’s unique
and wide range of skill sets serve to create a tailored and managed route to market, at varying budget levels, fulfilling potential for their clients.
Digital Distribution Direct deals with the major retailers worldwide - actively marketing into these sites and managing all aspects of on-line and download retailing.
Digital Marketing
Digital health check to advise accurately on how you can best to utilise digital channels. Assisting in devising strategy to activate existing or building of fan bases, using platforms such as Facebook and YouTube.
Sales/Marketing/Promotion
Implementing and overseeing all marketing campaigns and liaising directly with clients and their promotional teams to establish a tailored campaign for each stage of the release.
Administration
Registration of all releases with the appropriate industry bodies (PPL, VPL, and MCPS, via the CATCO system).
Manufacturing
Organising and advising manufacturing of stock. Controlling and managing the supply chain and stock requirements.
D2C
Creating, developing, manufacturing and fulfilling special product releases worldwide.
International Offering and managing potential routes to market across Europe via several partners.
Synchronisation
Utilising global contacts to pitch music and responding to music briefs from the advertising, TV/film, gaming and corporate sectors.
EMI: FULLY BESPOKE PACKAGES
By Michael Roe, SVP Music Services & Abbey Road Studios EMI Music Services is a proven global service alternative for artists and labels that offers a bespoke relationship across a multitude of disciplines allowing access to a major music companies resource, experience and leverage but without having to commit to a traditional long term rights deal. We see our role as opening up all the skills and
expertise that we have here at EMI to independent artists and labels in a very transparent and open partnership. Myself and Keith Sweeney, director of Label
Services Europe, are the main points of contact for our partners. We recognise and understand that every artist has unique requirements so we work with our partner artists and labels to develop a package of services that works best for them. Our service is fully bespoke in that any
individual element can be chosen or alternatively a mixture can be used to allow EMI to develop the correct creative, promotional, commercial or supply chain strategy for the artist or label.
EMI Music Services: Kate Bush has signed up to the new business model
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