34Q1 2012 ALL CHARTS, GRAPHS AND DATA IN THIS REPORT ARE COPYRIGHT OF THE OFFICIAL CHARTS COMPANY
Getting back in the distribution game M
ANALYSIS DISTRIBUTION
ost of the majors got out of the physical distribution game a long time ago, but the increasing shift of album sales to digital
means their presence in the market is being more greatly felt. Arvato, which handles physical distribution for
Universal, Sony and Warner, remained by some distance top albums distributor in Q1 with a market share of 42.5%. This was more than double that posted by closest rival EMI, which scored 16.1%, and it handled the physical distribution of 34 of the 40 biggest-selling artist albums of the quarter, led by Polydor act Lana Del Rey’s Born To Die. However, Arvato’s total was down from 44.8% in
the same period of 2011 and from 56.3% two years ago with some of that share redistributed to its clients distributing their own releases digitally. This shift has resulted in Universal, Sony and
Warner being in Q1 the third, fourth and sixth leading album distributors respectively with all of
TOP 10 SINGLES DISTRIBUTORS
10 15 20 25 30 35
0 5
ARVATO TOTAL ALBUMS MARKET SHARE 60 20 EMI TOTAL ALBUMS MARKET SHARE 10 50 15 Univeral Sony EMI Warner
Fuga Beggars PIAS IODA The Orchard
Corporate Groups TOP 10 ALBUMS DISTRIBUTORS
10 20 30 40 50
0 Arvato EMI Universal Sony
PIAS Sony DADC
Warner Sony DADC
Corporate Groups
them showing sizable year-on-year growth. Universal’s albums distribution share was up on 12 months ago from 2.2% to 9.6%, while Sony’s rose from just 0.8% to 4.9% and Warner’s improved from 0.8% to 4.2%. EMI alone among the majors handles both
physical and digital distribution for its releases, hence a superior market share to its three rivals. Its own share was up by 4.1 percentage points on the year as it cashed in on releases by the likes of Emeli Sandé, Coldplay and David Guetta. Going the other way, PIAS Sony DADC’s
albums share dropped from 11.3% in Q1 2011 to 4.8% a year later, a fall easily explained by it being the physical distributor for XL Beggars and therefore Adele. But the multi-honoured singer was still keeping it busy in the first three months of the
Proper ADA Arvato
Beggars
10 12
2 4 6 8
ADA 40
Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Quarter/Year
PIAS TOTAL ALBUMS MARKET SHARE
Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Quarter/Year
0 1 2 3 4 5
10
Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Quarter/Year
SONY TOTAL ALBUMS MARKET SHARE
0 2 4 6 8
UNIVERSAL TOTAL ALBUMS MARKET SHARE
www.musicweek.com
Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Quarter/Year
0 1 2 3 4 5
Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Quarter/Year
year with 21 the top artist seller again and 19 finishing in 13th position. The company also scored a top five album
with Enter Shikari whose Ambush Reality-issued A Flash Flood Of Colour sold 33,852 copies in the quarter. PIAS UK further controlled another 0.9% of the market thanks to its digital distribution. Among the other distributors for independent
product, Sony DADC was ranked seventh with a 3.5% share that included successes with Demon’s Justin Fletcher and a Union Square best of from Gilbert O’Sullivan, while Proper was eighth with a 1.3% share, ADA Arvato ninth with its business including another Top 10 album for Dramatico’s Katie Melua and Beggars Group 10th with a 1.1% share.
WARNER TOTAL ALBUMS MARKET SHARE
Q110 Q210 Q310 Q410 Q111 Q211 Q311 Q411 Q112 Quarter/Year
Given the sector is now almost entirely digital,
distribution market share for singles largely mirrors the corporate group figures so Universal leads with 34.1%, up from 28.8% a year ago with Sony second on 18.1% (11.0% a year ago), EMI third with 14.1% (11.2%) and Warner third with 14.0% (5.7%). However, one significant change is with Arvato, which in the first three months of 2011 handled 17.1% of the singles market, but this slipped to only 0.3% a year later. Ministry of Sound’s digital distributor Fuga
claimed 2.1% of the singles market with DJ Fresh featuring Rita Ora’s chart-topping Hot Right Now its biggest seller, while other independents finishing among the Top 10 singles distributors of the quarter were PIAS UK (1.5%), IODA (1.3%) and The Orchard (1.0%).
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