networking ICT
of audio or visual media, lost data, updates not updated – all those things guaranteed to send users straight to the IT helpdesk, and drive both users and the IT Helpdesk up the wall.
Years of adding layers of complexity with every new ‘feature’ has damaged the financial and technical performance of the network and created more problems than solutions or improvements. For executive management there is the increased frustration of investing in a new, ‘business critical’, feature or application only to find ‘it doesn’t work’. For IT, the frustration is that ‘it does work’, but the network outside the data centre can’t cope and doesn’t have the same built-in intelligence so is a nightmare to try and manage. And this issue will reach crunch point in 2012.
The Campus network has long been the poor relation to where the major innovation and investment has been– within the data centre. But the changes in how users connect and the kinds of data they are driving back and forth over the network means the Campus has become much more critical. How to balance cost and performance will remain vital, but the balance is shifting away from pure cost and towards performance. Demanding the kind of intelligence already
found in data centre networks, customers will be looking for solutions that offer effortless deployment and management, scalability, bandwidth, and resilience to support new IT solutions being invested in and deployed. They will be turning to the channel to make this all a reality.
The channel is the point of integration, bringing the right solutions together for customers’ needs and providing unique insight into how they can continue to balance cost and performance; to create a Campus network that optimises the performance of, rather than defeats, new business-building technology solutions. It’s time to redefine the economics of the Campus network and recognise its importance in delivering flexible capacity, virtualisation, security, availability and mobility. And to recognise fully the growing opportunity for the significant new and incremental sales that Campus networks provide.
Because customers, as always, will be looking for VARs and SIs who can help them make wise investments and the right deployments for now, and for the future.
May 2012 I
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