Voice of the
ABUS Padlock Innovation
to Solve a Worldwide Crisis Anyone involved in the tool business whether they want to be or not is to some extent involved in the security of those tools, as thieves are drawn to tools like a bee to clover. So padlocks on toolboxes, lockers, and site premises are seen wherever expensive tools are kept. ABUS changed what the world thought a padlock should look like back in 1961 by being the first with mass produced
solid brass padlocks. Today ABUS is the worldwide market leader in mass production solid brass body padlocks offering guaranteed quality across hundreds of body, shackle, keyed alike and master keyed options. Today there are many brands and suppliers providing brass padlocks into the UK mostly made in China. The technical
advantages of the ABUS brass range mean that our proportion of raw material cost compared to finished product cost may be smaller than most competitors. ABUS also has the unique advantage of worldwide brass padlock production supplied for over 4 decades from its own ABUS factory in China. But ABUS like all brass padlock producers, and all producers of brass or copper products for over 5 years have faced the world copper commodity crisis. Huge increase in Chinese industry and commerce has resulted in vast commodity increases in copper, the prime ingredient of brass. This means there is no longer such a thing as a cheap brass padlock.
TITALIUMTM
The ABUS solution is .
Nick Vanderhoest is MD for ABUS UK TITALIUM is a mixture of materials that is extremely durable and
lightweight; similar to the process used in aircraft construction. This contemporary product implementation is also reflected in the product design – all the locks in the TITALIUM series have a stainless steel appearance. Here ABUS make no apology in deceiving thieves who will believe they are confronting a padlock of solid steel. Compared to classic brass padlocks, the locks in the TITALIUM series are around 30 percent lighter but feature the same level of security making them excellent value for money. The use of TITALIUM in padlock production was not a single step change
from an expensive to a cheaper commodity. The extruding and tooling of a high class aluminum alloy requires totally different production from brass, and completely new plant, equipment and techniques needed to be set up. The end result is a range of new padlocks that the tool world will benefit from: Strong. Lightweight Innovative ABUS TITALIUMTM
will present the market with a new padlock generation The Rise of Copper 1999-2012
that will be supported by a new dimension of deals and POS all shortly available through wholesale partners Aldridge, HOPPE & Toolbank.
For the launch of TITALIUM a total of 15 different padlock sizes in various security classes and product series will be available meaning there will be a padlock for
most security requirements at an affordable price right from the start. Steve Jobs of Apple was known to say that being first was not the most important, but being the best. With TITALIUM ABUS believes we have done both. I’d love to
have the power & strength of Jonny Wilkinson, but I’m 25% too light & 30 years of training too late. But ABUS is bang on time with the brand new Titalium padlock material that is 30% lighter than brass, stronger than brass & CHEAPER than brass, helping make the tool world economically more secure. Nick Vanderhoest is MD for ABUS UK.
The Titalium Dimension: Strong. Lightweight. Innovative 2 ToolBUSINESS+HIRE
www.toolbusiness.co.uk
Industry
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