faShIoN OCH AYE!


Kear&Ku produce something rather special…


WEAR IT WELL


Wear Chemistry strike gold for the London 2012 Olympics…


WEAR CHEMISTRY are an eco-conscious brand that strives to produce t-shirts made from ethically sourced materials – mainly, 70% bamboo, 30% organic cotton. It was set up in 2010 by a couple of London-based entrepreneurs, Trish Richards and Brad Cheng, who set out to make t-shirts that are both discerning (nothing too pricey) and clear of conscience (that’s where the eco bit comes in). With so many t-shirts on the market, keeping their head above water is not going to be easy, but the passion and desire is there so the rest will surely follow. Wearchemistry.com


YES INDEED! A kilt that’s actually a pair of pleated 100% denim shorts, complete with side pockets, zip fly and tasteful tartan trim – in a nutshell, the Ku shorts. Apparently they’re already a favourite with Professor Green and Pharrell Williams. And DJMag’s fashion editor is also just a little bit smitten with them! Kear&Ku is a Gloucestershire-based label that is clearly not afraid to push the boat out when it comes to innovative designs. For sure they’re not everyone’s cup of tea, but whether you’re up for them or not, guaranteed your missus will be! Kearandku.com


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