CONTENTS 6 12 IP news Taking a stand: tackling online infringement
IP infringement on the Internet continues to worry IP owners and professionals, who can find it difficult to deal effectively with the problem. WIPR takes a look at online advertising and how it can be targeted to help prevent infringement.
16
Playing with fire: has the Supreme Court made a big mistake over Prometheus?
The US Supreme Court’s decision to invalidate two blood-monitoring patents could have huge implications for the future of personalised medicine.
20 Big is beautiful: how Adams & Adams is taking on the world
With the takeover of Bowman Gilfillan’s IP practice on March 1, South African firm Adams & Adams became the largest intellectual property outfit in Africa.
16 24 What is public? The case for a “rich common”
Alongside the UK publication of his provocative book, Common as Air, Lewis Hyde takes a look at Golan v Holder, a copyright case recently decided by the US Supreme Court.
28 Not closed for renovation: Australian IP reform
Intellectual property reform is a hot issue in the new decade. The US signed its patent reform into law in 2011 and European patent reform is almost a reality. Now it is Australia’s turn.
33 28 Aiming high: raising the bar in Australia
Australia is becoming more important as an intellectual property jurisdiction. WIPR takes a look at the latest developments.
36 Quanta exhaustion and its effect on licensing
In June 2008, the Supreme Court decided Quanta Computer Inc v LG Electronics Inc, strengthening the doctrine of patent exhaustion and affecting licensing strategies. Michael Mutter considers the implications.
39 Monitoring green technologies in patent and scientific literature
Green technology patents provide new monitoring challenges to those in the industry. Ian Pearce explains.
40 Harnessing IP to develop the Mexican playing field
Sports law is a relatively new and rarely explored topic in Mexican law, as José Ramón Trigueros and Sadara Montenegro González report.
43 40 Jurisdiction reports
66 Directory of service providers 71 Movers and shakers
4 World Intellectual Property Review March/April 2012
www.worldipreview.com
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