visitor loCation & travEl timE 1% SCOTLAND / IRELAND / OTHERS


JANUARY 17 -20 2013 EXCE


of visitors ratEd thEir ExPEriEnCE of thE shoW as EithEr good or ExCEllEnt.


77%


arEa of intErEst: 1. ROAD CYCLING 74% 2. MOUNTAIN BIKING 50% 3. LEISURE 52% 4. COMMUTER 38% 5. BMX 3%


visitor motivations & oPinions #1 TO SEE THE


LATEST BIKES & ACCESSORIES


#2 #3 #4 #5 FOR


EXPERT ADVICE


TO BUY


CLOTHING & ACCESSORIES


TO BUY CYCLING HARDWARE


FOR A FUN DAY OUT


9


JANUARY 17 -20 2013 EXCEL LONDON


5% EAST MIDLANDS


28% GREATER LONDON 10% EAST ANGLIA


32% SOUTH EAST


1% NORTH EAST 3% YORKS & HUMBERSIDE


3% NORTH WEST


5% WEST MIDLANDS 2% WALES


10% SOUTH WEST


JAN


JANUARY 17 -2


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