kEy statistiCs shoW attEndanCE 85,912


shoW visitors 62%


nEW visitors in 2012 543


PrEss attEndEEs


kEy PUrChasing stats (as of marCh 2012)


44% 46%


. visitor sPEnding


£691 average annual spend per visitor on cycling hardware


£310 average annual spend per visitor on cycling clothing and accessories


8


£186 average annual spend per visitor on training and sports nutrition


lEvEl of ability noviCE – 10% intErmEdiatE – 70% ExPErt – 19% ProfEssional – 1%


of visitors have made purchases they wouldn’t have made had they not visited thE london bikE shoW


visitor ProfilE 84%


malE avEragE £61,000


agE 44


of visitors are considering purchasing items they wouldn’t have otherwise considered if they hadn’t attended the event


avEragE hoUsEhold inComE


16% fEmalE


abC 1 85%


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14